MNR Construction delivers premium brand activations and custom display builds for marketing agencies and global brands. Skilled craftsmen with a reputation for quality, they were growing fast, but the business still depended on one person doing everything.
As the workload increased, Managing Director Terry Roy was working 80–90 hour weeks, juggling fabrication, quoting, finances, logistics and client management without a scalable structure. The quality of the work was high, but the business wasn’t built to grow... it was built on Terry’s effort.
Through The Entourage, Terry learned to build a company the way he builds structures: with a clear plan, the right tools and a dedicated team. MNR has now doubled revenue and workshop floor space, and tripled profit and team size - not by working harder, but by developing the leadership, systems and capability to scale.
FROM START-UP TO STRESSED
Tiffany Teoh | The Traveller Series
The Journey To Unlocking A Business' Potential
What do you do when your business is ticking along just fine, but you know that what got you to where you are isn’t going to get you where you need to be?
John Dyer, Managing Director at Air Adventure Australia, knew that something needed to change to take him off auto-pilot and take his business to the next level. Air Adventure provides luxury outback tours by aircraft and their vision is to transform the way people experience remote Australia.
Before joining The Entourage, the business wasn’t marketed and their services weren’t sold strategically. They relied heavily on word of mouth referrals and lacked a sales process - which wasn’t setting them up for sustainable growth.
We knew that we had a great product and we knew we had a lot of happy customers but it was stressful because we didn't really know where our next sale was coming from. Our marketing was, spray and pray, it was not, systemised...we we really were flying blind
Ready To Elevate The Business To New Heights
John knew that he needed to learn from experts in business, those who were further down the path he was on and had a roadmap to share, to take his business to new heights. He found the community of experts, support and guidance he needed in Elevate, The Entourage’s elite business coaching and advisory program for 7-figure business owners who want to scale to 8.
He worked hand-in-hand with his Business Coach, attended workshops, and connected with the community to put in place a robust marketing and sales strategy, and also define the business’ Vision, Mission and Values so he could align his team to a single North Star. And, not after too long, the results started to pay off - big time.
All The Hard Work Pays Off
Less than a year after John joined Elevate, he profitably increased the revenue of his business by $1,000,000. Remarkably, he also doubled the size of his team (which meant he personally had to spend less time in the business), and achieved a Net Promoter Score (NPS) of 83.
Importantly, he also established new marketing and sales processes to accelerate sustainable growth, and gained the confidence and clarity he needed to lead his team. Not only has John been able to 4X his revenue since joining, he's also more profitable than ever.
Customers are happier than they've ever been as well and that's largely due to a lot of the methodologies that we have implemented throughout the business from marketing through to operations.
John now have the strategies and structures in place that have helped him generate sustainable growth in the business, but also the tools and mechanisms that have helped him improve his leadership on a personal level too. He’s off autopilot, and in the driver’s seat, always ready to continue taking the business to new heights.
I'd recommend the Entourage to any business owner that's feeling stuck, feeling limited by their own knowledge gaps in order to unlock the next growth phase of their business. You need to invest in yourself if you want to be able to achieve the dream that you have of scaling your business to the next level
