MNR Construction delivers premium brand activations and custom display builds for marketing agencies and global brands. Skilled craftsmen with a reputation for quality, they were growing fast, but the business still depended on one person doing everything.
As the workload increased, Managing Director Terry Roy was working 80–90 hour weeks, juggling fabrication, quoting, finances, logistics and client management without a scalable structure. The quality of the work was high, but the business wasn’t built to grow... it was built on Terry’s effort.
Through The Entourage, Terry learned to build a company the way he builds structures: with a clear plan, the right tools and a dedicated team. MNR has now doubled revenue and workshop floor space, and tripled profit and team size - not by working harder, but by developing the leadership, systems and capability to scale.
FROM START-UP TO STRESSED
Tiffany Teoh | The Traveller Series
From stagnant to record-breaking growth
Prior to joining The Entourage, Adam Monteith’s physiotherapy business, Evoker, was doing well. They had one location in Sydney’s CBD, but Adam knew that the business had the potential to grow even more. Not satisfied with Evoker’s growth rate, Adam turned to The Entourage and joined the Accelerate program to take Evoker to the next level.
Adam joins The Entourage
The Entourage's Accelerate Program helped Adam build out a sales and teaching model for his team, to empower them to deliver a consistent experience for clients without Adam’s presence.
Adam had an idea of what Evoker represented as a business, but couldn’t turn it into a tangible culture his team could get behind. With the help of his advisors in the Accelerate Program, Adam was able to crystallise Evoker’s vision, mission, values into a concrete philosophy that his entire team understood and embraced. This enabled Adam to give better feedback and guidance to his team, and get the team involved and active in Evoker’s long term vision.
Above all, the Accelerate Program helped Adam “become comfortable with being uncomfortable.” Adam knew that Evoker’s growth had stagnated, and that he personally had become too comfortable with how the business was progressing. Adam's business coach gave him the ability to take the business into unknown territory with a sense of direction and confidence.
I’m trained as a physio, but no one had taught me business. It’s a skill, and you need to learn it, like anything else.
Evoker expands
Within the first 9 months of joining The Entourage, Adam opened his second physiotherapy space in Sydney’s coveted Martin Place, doubled his team, and reached a new $1 million revenue milestone. The rapid growth that Evoker underwent is a testament to the impact the Accelerate program can have on a business, particularly those struggling to move out of a slow growth phase. Adam was able to take the tools learnt from The Entourage to implement the systems and models required to drive the Marketing and Sales functions of his business, define the company culture and establish the vision, mission and values that empower his staff and clients.
There are people in this world that are better than others at business, and there are plenty of them at The Entourage.
