MNR Construction delivers premium brand activations and custom display builds for marketing agencies and global brands. Skilled craftsmen with a reputation for quality, they were growing fast, but the business still depended on one person doing everything.
As the workload increased, Managing Director Terry Roy was working 80–90 hour weeks, juggling fabrication, quoting, finances, logistics and client management without a scalable structure. The quality of the work was high, but the business wasn’t built to grow... it was built on Terry’s effort.
Through The Entourage, Terry learned to build a company the way he builds structures: with a clear plan, the right tools and a dedicated team. MNR has now doubled revenue and workshop floor space, and tripled profit and team size - not by working harder, but by developing the leadership, systems and capability to scale.
FROM START-UP TO STRESSED
Tiffany Teoh | The Traveller Series
A Good Business... But Not Enough To Scale
Brian and Danika Downting are the co-founder of Platinum Building Approvals, a building certification company that specialises in residential buildings, based in the Gold Coast. They launched their business with a mission to provide certainty to their clients by educating and ensuring they build high quality and compliant homes.
After some years of good growth, the business hits a glass ceiling and struggles to grow past a certain point. Brain and Danika always envisaged more for the business, and wanted to scale it to 7 figures and beyond, but they were constantly stuck in the day-to-day of the business and could never look and work beyond that.
Our biggest issue was that we did everything in the business. If we weren’t there, things weren’t going to get done. We knew something had to change.
Ready To Work On The Business, Not In It
Brian and Danika joined Accelerate, The Entourage’s business coaching and training program for 6-figure business owners who want to accelerate their growth to 7 figures, knowing that learning from a community of experts is just what they need.
Right away, they lean into the community and every aspect of the Accelerate program. From the Workshops (mainly focussing on Marketing and Sales training), to the Vision Partners, and their sessions with their business coach, Brian and Danika fully immerse themselves into everything that The Entourage has to offer - and, almost instantly, their hard work, commitment and trust in the program pays off.
Major Results, Just 4 Weeks In
In just their first 4 weeks of joining The Entourage, Brian and Danika sign on 2 new clients, worth 6 figures each. They attribute this huge win to implementing what they learnt from attending 2 core workshops: Selling Essentials, and LinkedIn Mastery. This transforms their lead generation and sales process, and propels them forward for significant growth over the coming months.
Some time later, Brian and Danika do the math. They compare the business’ performance in April - September 2020 to the year prior, and realise that their gross profit has actually doubled. In that time too, they’ve brought on 2 new team members, freeing up their time to focus on big picture thinking and strategising for the future of the business.
They are now consistently having their best months ever, month after month. They have overcome the initial challenges and hurdles they faced when they joined The Entourage, and can now focus on scaling their business even further into the 7-figure mark and beyond.
We would recommend The Entourage to anyone who’s hustling in their business, and whose business relies on them to scale, even if it is doing well. To talk to like-minded people at The Entourage... it’s incredible to be a part of.
