Marketing is the lifeblood of any business, in any industry, but it can be easy to lose sight of the core function it plays in yours. Here's where to start.
Who's responsible for Marketing in your business?
As your business starts to grow and shift from side-hustle to serious expansion, you’ll learn that Marketing is the lifeblood of a business - and this is true across any industry. In fact, the plateaus business owners inevitably experience are brought on by a lack of Marketing training, and knowledge of how to market and sell effectively in today’s dynamic and always-changing landscape. To drive your business’ growth, You need a structurally sound Marketing strategy and engine that isn’t reliant on you, the owner, to drive growth.
Don't know where to get started? Here are the 3 core considerations for any business owner who wants to get serious about their Marketing and their growth.
Does your business have a Marketing Strategy? Or are you still driven by pure will and “hustle?” It can be easy to lose sight of the core function Marketing plays in your business, but trial-and-error won't cut it as your business grows. It’s time to shift your priorities and put more focus on creating and developing the exact roadmap you need to ensure long-term, predictable growth - and that all starts with your Marketing.
Some businesses stop us in our tracks. They’re known, respected and called-upon, the “go-to” in their industry. But others remain unknown and need to push open every door. How do you become the former? You need to know how to plan, create and publish highly-valuable content that resonates with them, solves their problems, and ultimately makes them want to buy from you time and time again.
How do you take a follower or a "like" and turn them into a lead? Then from a lead into a paying (and returning) customer? Can you even predict how many leads or sales you can get in any given month? So many business don’t know how to harness the revenue potential that exists within their audience, leaving potential sales and opportunities to dry up on the table. An acquisition plan is crucial for profitable growth.
Here's how The Entourage can help
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