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Sales Training

Use sales training to implement a proven sales process, so that your business can scale without being dependent on any key person


What is sales training?

Sales is an essential skill for business owners and, like other business functions, it can be developed. Whether you’re in B2B or B2C, sales training involves the development of skills and knowledge related to the entire sales process, from prospecting and pitching, to closing and reporting. Sales training also helps to establish a robust sales process that moves leads through to paying customers with minimal friction and the highest chance of success.

What are the signs you need sales training?

Numbers have plateaued, or are down

Ultimately sales is about revenue generation, and if your numbers have plateaued, or are on a downward trend, it’s the strongest sign possible that your business needs sales training. What worked for you in the past might not work for you anymore. Sales training can give you the tools to identify where your weaknesses lie, and how to address them.


Leads go through a different experience every time

If your leads aren’t going through a consistent experience, it means you haven’t established a proper process to move them through to become customers. This makes it harder for you to deliver consistent results, and to identify which parts of the process need improvement. Sales training can help you construct a process purpose-built for your business.

You’re still doing everything sales related

Sales can be exhausting, and even if the numbers are positive, as a business owner it’s not your highest and best use to be involved in every step of the process. Having sales training can empower you to step back from the more routine elements of the process and focus on where you deliver the most value to your business and customers.


How can sales training benefit you?

Save time and money

Developing the right sales techniques, and implementing a successful process, means you’ll attract more customers sooner. With our sales training and coaching, we’ll give you the tools you need to develop and implement the right techniques and processes as soon as you’re ready to use them.

Upskill yourself and your team

The skills you’ll learn in our sales training and coaching programs will empower you to not only be a better salesperson, but also a better business owner. You’ll be able to pass on all of the knowledge and skills you’ve learnt to your team members as well.

Drive results for your business

Sales training helps you deliver a consistent and effective process for your potential customers. More importantly, whether you’re in B2B or B2C, it will deliver the results you want and unlock your businesses’ true revenue-generating potential.

How our sales training works




Does your business have a sales strategy that details what you’re going to sell, and how you (or someone else) will do it? Does it align with your marketing? Does it help you consistently increase your conversion rate, increase your average dollar per sale, and shorten your sales cycle? The Entourage’s sales training program will enable you to develop a well thought out sales strategy that will help you skyrocket your revenue, maximise your profits, and enable you to grow and scale your business beyond you.

Sales is not one big leap. It is a series of steps that customers take. What steps are you leading your prospects through? Your sales process and pipeline should measure what you’re doing well, and what needs improving throughout the buyers' journey. It's critical for any business, in any industry. That way, you can track the progress of any lead or potential customer, and plan out the buyer journey that suits them best. Our coaches can help you build a process that’s purpose built for your business.

Stopping thinking how. Start thinking WHO. Having the right team in place always makes a world of difference - particularly in the world of sales. As your business goes up the growth curve, you need to develop an effective sales team that will enable you to scale without being dependent on any key person. The right structure, systems and KPIs will set your sales team, and your business, up for success. Learn how our resources, workshops, and industry experts can help you level up your sales with us.

Here's how The Entourage can help

150+ hours of online training

Entourage On Demand is our online learning platform, with a curated catalogue of learning material for all our Members. Here you’ll access short-courses, workshop recordings and other marketing trainings, plus additional tools, templates and frameworks - there’s so much for you to discover. Learn anywhere, at any time, and at your own pace.


Access to 32+ expert and specialists

One person cannot know everything there is to know about business. You need a team of advisors in every field and sub-field, ready to answer your questions. Our Expert Partners are practitioners with deep speciality in their fields, including sales training.

A global community of business owners

Don't just create success, but enjoy it every step of the way with an entourage of people who genuinely care about you and your business' growth. Join a worldwide community of 500,000+ successful entrepreneurs, business operators and entrepreneurial-minded individuals who are all here to learn from the best, and become the best.


Businesses we have helped with sales

COCO88 went from getting hit by a global crisis to $13,000 revenue in a week with The Entourage's help

After consulting with his Entourage Accelerate Program Coach, Chris shifted its entire service from a bricks-and-mortar storefront to catering for a wider set of customers through a digital store.  

In a matter of days, COCO88 started making $2,000 a day. By the end of their first week online, COCO88 generated $13,000 dollars. With the ongoing help of The Entourage Accelerate Business Coach and Visions Partner, their revenue skyrocketed to $80,000 in its first month. All of this was possible due to the guidance and support of the Entourage’s sales training and resources, allowing Chris to rapidly adopt a new sales strategy that directly addressed the current and future needs of the business.


Here's how The Entourage can help you today

We have a suite of business coaching, training programs and resources for business owners at every stage.

Our business coaching programs at The Entourage have helped transform over 40,000 businesses and guide just as many business owners to build the business of their dreams. From the successes of businesses such as Verge Girl, with thousands of businesses who’ve benefited from our marketing training and coaching, their success is why we are here. Want to get a taste of how we at The Entourage could help a business just like yours make your mark on the world too? Access our marketing training and resources below today.


Short Courses





Discover your best next steps for building the business you’ve always wanted with a 30-minute free call.

  • Gain full clarity on the core growth opportunities and most pressing challenges facing you and your business.

  • Connect with Australia’s leading business coaching and training provider for 6, 7, and 8-figure founders.
  • Walk away with a roadmap to elevate your business to the next level.

Who are these Discovery Sessions best suited for, and what can you expect to get out of this 30-minute free call with one of our experienced Entrepreneur Development Managers? Learn more about our Discovery Sessions here.


Frequently Asked Questions

How is the sales training provided?

What kind of industries do you provide sales training for?

Do you provide sales training all throughout Australia?

Will the sales training be specific to my business?