Implement a proven Sales process so that your business can scale without being dependent on any key person.
Are you still doing all the Sales in your business?
Not all sales models are created equally. What works for one business might not work for another; likewise, a model that you may have used with much success in the past might not work for you anymore. Your goal should be to create a replicable Sales model that consistently works for you and your business. Unsure of where to get started? Here are the 3 things you need to turn the interest and attention your marketing generates into paying customers.
Does your business have a Sales strategy that details what you’re going to sell, and how you (or someone else) will do it? Does it align with your Marketing? Does it help you consistently increase your conversion rate, increase your average dollar per sale, and shorten your sales cycle? A well thought-out and executed Sales strategy will help you skyrocket your revenue, maximise your profits, and enable you to grow and scale your business beyond you.
Sales is not one big leap. It is a multiple steps that customers take. What steps are you leading your prospects through? Your Sales process and pipeline should measure what you’re doing well, and what needs improving throughout the buyers' journey. It's critical for any business, in any industry. That way, you can track the progress of any lead or potential customer, and plan out the buyer journey that suits them best.
Stopping thinking how. Start thinking WHO. Having the right team in place always makes a world of difference - particularly in the world of Sales. As your business goes up the growth curve, you need to develop an effective Sales team that will enable you to scale without being dependent on any key person. The right structure, systems and KPIs will set your Sales team, and your business, up for success.
Here's how The Entourage can help
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