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Sales Training

Use sales training to implement a proven sales process, so that your business can scale without being dependent on any key person

What is sales training and what are the signs you need help?

Sales is an essential skill for business owners and, like other business functions, it can be developed. Whether you’re in B2B or B2C, sales training involves the development of skills and knowledge related to the entire sales process, from prospecting and pitching, to closing and reporting. Sales training also helps to establish a robust sales process that moves leads through to paying customers with minimal friction and the highest chance of success.

Numbers have plateaued or are down

Ultimately sales is about revenue generation, and if your numbers have plateaued, or are on a downward trend, it’s the strongest sign possible that your business needs sales training. What worked for you in the past might not work for you anymore. Sales training can give you the tools to identify where your weaknesses lie, and how to address them.

Each lead goes through a different experience

If your leads aren’t going through a consistent experience, it means you haven’t established a proper process to move them through to become customers. This makes it harder for you to deliver consistent results, and to identify which parts of the process need improvement. Sales training can help you construct a process purpose-built for your business.

You're still the one doing everything sales-related

Sales can be exhausting, and even if the numbers are positive, as a business owner it’s not your highest and best use to be involved in every step of the process. Having sales training can empower you to step back from the more routine elements of the process and focus on where you deliver the most value to your business and customers.

How can our sales training benefit you?

As Australia's leading business coaching and training provider, when you work with The Entourage, you'll get access to a network of coaches, advisors and industry experts at your disposal to help develop you and your team's sales skills. Sales training with our team at The Entourage will not only help you develop the right sales techniques and processes to attract customers sooner, but also help empower you and your team to be better salespeople and better entrepreneurs overall.

Focused on helping you deliver a consistent and effective process, whether you're in B2B or B2C, we focus on these 3 core considerations to help you deliver the results you want to unlock your business' true revenue-generating potential:




Does your business have a sales strategy that details what you’re going to sell, and how you (or someone else) will do it? Does it align with your marketing? Does it help you consistently increase your conversion rate, increase your average dollar per sale, and shorten your sales cycle? The Entourage’s sales training program will enable you to develop a well thought out sales strategy that will help you skyrocket your revenue, maximise your profits, and enable you to grow and scale your business beyond you.

Sales is not one big leap. It is a series of steps that customers take. What steps are you leading your prospects through? Your sales process and pipeline should measure what you’re doing well, and what needs improving throughout the buyers' journey. It's critical for any business, in any industry. That way, you can track the progress of any lead or potential customer, and plan out the buyer journey that suits them best. Our coaches can help you build a process that’s purpose built for your business.

Stopping thinking how. Start thinking WHO. Having the right team in place always makes a world of difference - particularly in the world of sales. As your business goes up the growth curve, you need to develop an effective sales team that will enable you to scale without being dependent on any key person. The right structure, systems and KPIs will set your sales team, and your business, up for success. Learn how our resources, workshops, and industry experts can help you level up your sales with us.

Here's how The Entourage's sales training can help you reach your goals

150+ hours of online training

The Entourage’s On Demand platform is our online learning platform providing a curated catalogue of learning material for all our Members. Here you’ll access short-courses, workshop recordings and other marketing training, plus additional tools, templates and frameworks as recommended by your Coach to help you learn anywhere, at any time, and based on your specific stage and challenges.

Access to 32+ expert & specialists

One person cannot know everything there is to know about business. You need a team of advisors in every field and subfield, ready to answer your questions. Our expert Growth Partners are practitioners with deep speciality in their field. From SEO, to social media marketing, Facebook advertising, e-commerce and more, they'll help coach you through your marketing and business challenges.

Global community of business owners

Don't just create success, but enjoy it every step of the way with an entourage of people who have not only gone through the same marketing coaching and training you have but also genuinely care about you and your business' growth. Join a worldwide community of 550,000+ successful entrepreneurs who are all here to learn from the best, and become the best.

Here's how The Entourage can help you today

We have a suite of business coaching, training programs and resources for business owners at every stage.

Our business coaching programs at The Entourage have helped transform over 40,000 businesses and guide just as many business owners to build the business of their dreams. From the successes of businesses such as Verge Girl, with thousands of businesses who’ve benefited from our marketing training and coaching, their success is why we are here. Want to get a taste of how we at The Entourage could help a business just like yours make your mark on the world too? Access our marketing training and resources below today.


Short Courses





Discover your best next steps for building the business you’ve always wanted with a 30-minute free call.

  • Gain full clarity on the core growth opportunities and most pressing challenges facing you and your business.

  • Connect with Australia’s leading business coaching and training provider for 6, 7, and 8-figure founders.
  • Walk away with a roadmap to elevate your business to the next level.


Frequently Asked Questions

How is the sales training provided?

What kind of industries do you provide sales training for?

Do you provide sales training all throughout Australia?

Will the sales training be specific to my business?