MNR Construction delivers premium brand activations and custom display builds for marketing agencies and global brands. Skilled craftsmen with a reputation for quality, they were growing fast, but the business still depended on one person doing everything.
As the workload increased, Managing Director Terry Roy was working 80–90 hour weeks, juggling fabrication, quoting, finances, logistics and client management without a scalable structure. The quality of the work was high, but the business wasn’t built to grow... it was built on Terry’s effort.
Through The Entourage, Terry learned to build a company the way he builds structures: with a clear plan, the right tools and a dedicated team. MNR has now doubled revenue and workshop floor space, and tripled profit and team size - not by working harder, but by developing the leadership, systems and capability to scale.
FROM START-UP TO STRESSED
Tiffany Teoh | The Traveller Series
Before The Entourage
In 2020, Sonia Majkic, CEO and co-founder of 3 Phase Marketing, an award-winning digital marketing agency based in Melbourne, reached a breaking point. The pandemic impacted her business as clients stopped investing in marketing and retail-focused clients closed their doors. Pregnant and burnt out, Sonia was falling out of love with her business.
“Before The Entourage, I was quickly falling out of love with what I had built and created.”
Sonia and her business partner, Tamara, founded 3 Phase Marketing in 2015. What began as a small operation quickly grew into a 20-person agency. However, with that growth came relentless 16-18 hour days, constant firefighting, and eventual exhaustion.
Joining the Elevate Program
Recognising the need for change, Sonia joined The Entourage’s Elevate Program to regain control and reignite her passion. With the help of her business coach, she quickly implemented a systemised sales process, creating a clear way to onboard the right clients and reduce churn. Profits were reinvested into marketing, PR, and sales funnels, driving significant growth. Her team also accessed on-demand coaching in culture, sales, marketing, HR, and finance, enhancing their expertise and elevating the overall quality of the business
“The sales process has been a complete game-changer for us. We now know how to onboard the right clients with the right avatar."
Hitting Record Sales
With The Entourage’s support, Sonia achieved milestones she once thought impossible:
- Record Sales: 3 Phase Marketing hit record-breaking revenue numbers for the first time in 9.5 years.
- Healthiest Profit Margins: With systems now in place, Sonia reinvested profits to drive strategic growth.
- Team Growth: Upskilled and confident, her team performed at higher levels, further elevating the business.
- Time Regained: Once working 16-18 hour days, Sonia now focuses on strategic growth and projects she truly enjoys.
“Our profit margins are the healthiest they’ve been. We’ve built a systemised sales process that has completely transformed our business.”
Reclaiming Time and Purpose
For Sonia, success extended far beyond financial growth. She reclaimed her time, refocused her energy, and reignited her passion for her work. After years of feeling overwhelmed by the demands of running her business, Sonia now has the freedom and clarity to focus on what truly matters. She has time to write a book, build her personal brand, mentor her team, and dedicates herself to projects that inspire and energise her, rather than drain her.
“I’m no longer working on projects that drain me. I’m loving my work again, and I have time to think about the kind of life I want for myself and my team.”
With the support and guidance of The Entourage’s Elevate Program, Sonia built a thriving, scalable business while creating a balance in her life that had once felt out of reach. Through systemised processes, strategic reinvestments, and the right support network, she gained the tools and confidence to lead her business and her life with purpose and intention.
“If you’re an entrepreneur considering scaling up or reducing your hours, this program is definitely for you.”
Today, Sonia isn’t just running a successful business—she’s building a fulfilling life and creating a positive future for herself, her team, and her family.
Ready to reignite your spark? Join The Entourage and unlock your potential.
