When Should You Outsource Your Business Writing?

Writing is one of those things most business owners think they can manage on their own. And they’re right – up to a point. After all, how hard is it to write a few e-newsletters, type up some website copy, or post something on LinkedIn every once in a while?

But whether you like to admit it or not, business writing is not just putting words together, hoping everything sounds professional and put together. You have to sound clear, confident, and consistent every time someone reads what your business has to say. And if this isn’t the only job you have, it’s easy for writing to get the short end of the stick and end up overlooked. 

Maybe you haven’t updated your blog in months. Or your product descriptions sound like 10 different people wrote them, and only a few are proficient in English. Maybe you’re missing chances to pitch your business because you’re too busy writing proposals at midnight. 

Don’t you think it’s time to consider outsourcing your writing? 

6 Situations That Show It’s Time to Outsource Your Business Writing

Sooner or later, there’ll come a point where you won’t be able to do everything by yourself anymore. 

Here’s how to figure out if that’s already happened. 

• You’re Scaling Quickly and Can’t Keep Up with Content Needs

When your business is growing fast, your need for written content goes up. You have to explain new services, you have new hires to onboard, and you have to make updates across your website, emails, and internal documents. Before you know it, you’ll be flat out keeping up with it all. 

If you outsource, you can keep everything up to date and top-notch without slowing your momentum. Outsourcing provides your business with professional content that supports your growth.

• Your Website Copy Is Outdated or Not Performing Well

If your site isn’t getting a lot of traffic or people are clicking away too quickly, your words might be part of the problem. If your website copy hasn’t been reviewed in years, it’s stale. 

An outsourced writer can be a fresh pair of eyes who can look over your content and create a clear, engaging copy that speaks directly to your audience. They’ll also know how to write with search engines in mind because SEO is what increases the chance of your site being found online. 

• You’re Entering a New Market or Targeting a Different Audience

When your focus shifts to a new market or audience, your messaging has to change. What works for one group might not land with another, especially if you’re dealing with different regions or cultural expectations. 

A professional writer is a must in this case. They can understand the local language, dialect, and tone, plus they can ensure your content connects. Apart from a professional writer, you’ll also need a proofreader to make sure that the final content goes well with the voice of your brand and that it reads flawlessly. 

• You Need to Respond Quickly to Media or Business Opportunities

Opportunities come and go, they won’t wait for you. If a journalist reaches out for a quote or a tender opens up with a tight deadline, you can’t sit on it for days. Outsource your writing in order to tap into someone who can respond faster and still deliver quality content. 

And once the draft is done, have a proofreader clean it up, fix errors, and make sure you’re putting your best foot forward. 

• You’re Launching a Content Marketing Strategy

Starting a content marketing plan is a great move, but it’s also a big one. Blogs, newsletters, whitepapers, and tutorials can bring in leads and build authority, but they don’t just fall out of the sky. Someone has to write them. 

If you’re serious about using content to grow your business, bring on a professional to write it for you. A good writer will keep everything on-brand and optimised for SEO. You’ll also have a constant stream of content coming in. 

• Your Workforce Has No Writing Skills

If you already have someone on the team, why not make them write your content? This is tempting, but unless that person is a skilled writer, you won’t like the results. Plus, it will take them away from the job they were actually hired to do. 

Outsourcing is a much better option because a professional writer will give you cleaner, clearer content without putting extra pressure on your workforce. 

Conclusion

Outsourcing doesn’t make you a slacker, it just means you’re smart enough to know your strengths and weaknesses. You should pat yourself on the back for being able to recognise what’s best for your business because some people never learn to do that. 

Outsourcing this part of your work to someone who knows what they’re doing might just be the easiest win you’ll have this entire week.