monthly revenue increase within 4 months
employee hires post-covid
more leads generated post-COVID than pre-COVID
PLANET FITNESS NEWCASTLE OPENED
Dallas Rosekelly, Montana’s father, opened the first Planet Fitness Newcastle in the Hunter Region of Sydney, opening 3 clubs total in the 25 years before Montana came onboard as Director of Operations.
STEPPED UP IN A FAMILY LEGACY
Starting as an Executive Assistant in 2017 working in the family business, Montana stepped up as the Director of Operations in 2019 to help elevate her father out of the business.
JOINED THE ENTOURAGE'S ELEVATE PROGRAM
Despite a deep understanding of the customer and the business, Montana struggled with the organisational mechanisms of the business and needed help which is when she joined The Entourage’s Elevate program.
TOOK A 25-YEAR-OLD BUSINESS TO THE NEXT LEVEL
Montana took full advantage of the training and coaching from The Entourage and within 4 months of joining, was looking at a 20% monthly revenue net gain, the best numbers the 25-year-old business had ever had.
WENT FROM STRENGTH TO STRENGTH DESPITE COVID-19 SHUTDOWNS
During the COVID-19 shutdowns in 2020 with gyms out of business for 3 months, while many health clubs nationally experienced 10-20% membership loss, Planet Fitness had no significant membership loss, and hired 10 employees on top of this with a goal of opening a new club in 2021.