You feel good when you do good. You look good when you do good as well. Your business could win more customers over while helping those in need through practicing social responsibility.
The role of an entrepreneur or small business in social responsibility should not be all about Public Relations (PR) and brand awareness. If you’re only helping people to market yourself, then you’re in it for the wrong reasons.
In this blog, we're going to discuss the importance of social responsibility in business, and why you should start thinking about how you can practice it too. If you’re a business owner who wants to give back to the community, this is for you.
If you want more in-depth training on running a successful business and helping those in need, The Entourage has some business training courses just for you.
Being socially responsible in a business begins with your business values. If you can align how you want your entire business to behave and project itself to the world, then your business as a whole can begin to live these values and be shown to live these values through your socially responsible practices, and more.
There are many good reasons to have a socially responsible business, and pretty much zero excuses to not have one.
Finding social responsibility within businesses is becoming easier and more widely done. More companies are empowering consciousness and lifting their brand from a location, into a community, into the local consciousness.
We've included some examples below of some of the businesses in our network and around the world that are practicing some great, and varied, ways of social responsiblity.
One of our partners at The Entourage, StudioHawk, is big on educating business owners on how to utilise SEO marketing for their business, empowering anyone who wants to learn. They do this in 2 main ways:
If you are interested in hearing about their Founder, Harry Sander's journey from homeless to $4M award-winning agency owner, check out his episode on Australia's leading business podcast right here.
The Bendigo Bank markets itself as the 5th Big Bank, and the Community Bank. They have three main social responsibility campaigns they promote on their website:
OzHarvest was founded by one of our close friends at The Entourage, Ronni Kahn AO, in 2004. She saw a massive amount of food going to waste from supermarkets and restaurants. She has since grown OzHarvest to be the biggest food rescue organisation in Australia.
There are 3 primary campaigns this socially responsible organisation is participating in:
Want to hear exactly how Ronni is making it happen with OzHarvest and making a change locally in Sydney, and around the world? Check out her podcast episode on our podcast, The Make It Happen Show, here.
Thankyou is another one of The Entourage’s long-term friends and one of Australia's most successful social enterprises that use profits from the sale of its goods to help end world poverty. They want to change the consumer system so that what we spend money on can help real people who are living in poverty.
Ways they are helping to save the world:
See how Daniel and the Thankyou team are still making a massive impact on the world through unconventional strategies and methods to success on his episode with us on our business podcast here.
Now you know why it is a good idea to become socially responsible, and you’ve seen some great examples of what social responsibility can look like, how can you become socially responsible yourself?
Having a socially responsible workplace and business is enjoyable and meaningful. Your workday becomes more than work, it can give you a bigger purpose. It can bring you a legacy.
We can help show you how to implement it, to come up with the perfect ideas that may need some help. Lucky for you, we have business operations training that can equip you with the knowledge and skill to bring in social change, a community of passionate customers.
The Entourage can help you change the world!
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