---
title: Daniel Flynn — University drop-out to $17 million donated
description: This ep of The Make It Happen Show features Daniel Flynn, Co-Founder of Thankyou, and how he went from uni drop-out to a $17 million for-purpose business.
image: https://www.the-entourage.com/hubfs/YT-MIH_Thumbnail_DF.jpg
---

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# Daniel Flynn — University drop-out to $17 million donated

34 minutes

[**](https://www.the-entourage.com/the-make-it-happen-show/daniel-flynn-university-dropout-to-17-million-donated#podcast)

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## Changing the world by challenging the status quo in business

Daniel Flynn and the Co-Founders of [Thankyou](https://thankyou.co/) are changing the world through business. At 19-years-old, they started Thankyou as a social enterprise and a decade later they've been able to donate a massive $17 million to help end extreme poverty from the profits of the incredible products they sell. But for Daniel and his team, this journey hasn't been easy, especially as a 'for-purpose' business against the 'Goliaths' in the FMCG industry.

They've gone through multitudes of challenges, barriers, and hurdles over the past 13 years, and each time, they've harnessed the ability to think outside of the box, away from tradition, and achieve astronomical results. How have they been able to utilise mass consumer spending to channel it to those in need? What are the innovative strategies and mindsets they've used to get past the obstacles in their path? And what can any business owner do better when it comes to embedding true purpose into actual action, and not just have purpose "painted on the wall"?

This is a rollercoaster of an episode of The Make It Happen Show suited for a rollercoaster of a journey — take a listen if you too, want to break out of the mold and do the 'impossible', just as Daniel and Thankyou have.

### Questions asked in this episode:

- **1:46** - How Thankyou has managed to build their business the past decade and raise $17 million in donations
- **4:15** - How the pandemic has affected charities and donations globally, and what Thankyou has done to cater to these communities
- **10:11** - Big corporations that have lined up in support of Thankyou's cause
- **12:47** - Bottling Thankyou's magic, and the value of having real people behind their mission
- **19:28** - The importance of embodying genuine purpose in a business
- **22:43** - How to identify businesses that do not share the same values, and why it's best to avoid them
- **24:12** - The future of social enterprises
- **28:29** - Make It Happen In A Minute

![Daniel Flynn, Co-Founder of Thankyou joins The Make It Happen Show](https://www.the-entourage.com/hs-fs/hubfs/MIH-Podcast_Promo-16x9_DF.jpg?width=2400&height=1350&name=MIH-Podcast_Promo-16x9_DF.jpg)

"There's two rules when it comes to product at Thankyou - Rule 1 is make great products. Rule 2 is never break rule 1."

— Daniel Flynn

### In this episode, you will learn:

- The trickle-down effect of COVID on charities and donations
- The importance of Thankyou's role in the world
- Positive results of utilising the people's voices for real problems globally
- The top 2 rules to Thankyou's success
- What 'No Small Plan' is and the impact it will have on the world
- Why anyone can, and should sometimes consider, 180 degree pivots
- What 'painting purpose on the wall' means for businesses
- And more!

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