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Stuart Cook — Making It Happen From 0 Business Experience

44 minutes

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From 23-year-old CEO to Co-Founder & Investor of multiple businesses

From becoming CEO of Zambrero at 23 years old with no business experience to now being a successful business owner and investor with decades of knowledge, this entrepreneur knows how to make it happen. Stuart Cook is the Founding Partner at TWIYO Capital, Co-Founder & Co-CEO of plant-based food concept Flave, and investor and friend of The Entourage who shares with us some of his favourite moments and lessons from his past 12 years in business on this episode of The Make It Happen Show.

Moments like when the ATO called him saying he owed them $100,000+ to how he made the BRW Fast Lists while making no money to launching a food & hospitality business in the global pandemic, Stuart shares all with our host, Tim, in our 100th and final episode of the season.

If you want to know how someone with no experience grew a franchise from 2 to 100 or what will help a business scale quickly and sustainably from an investor and Founder's point of view, then this episode is for you. Don't miss out - this ep is filled with gold nuggets made to help you make it happen. And to listen to more, check out our old eps and stay tuned for an epic season 3...

Questions asked in this episode:

  • 1:49 - How Stuart Cook became a CEO at 23
  • 3:27 - How to build a successful business with limited money
  • 5:34 - Why you should learn from people who have failed
  • 9:10 - The value of finding the right leadership type for every entrepreneur
  • 11:06 - The elements of building a reliable board
  • 15:00 - Traps every business owner should avoid
  • 17:52 - The impact of surrounding oneself with like-minded people
  • 25:33 - The importance of seeking 'wisdom' over 'intelligence' in business
  • 28:13 - Why Stuart opened a hospitality business in the middle of a pandemic
  • 37:24 - Why the most successful entrepreneurs are the most coachable
Stuart Cook, Co-Founder and Co-CEO of Flave joins The Make It Happen Show

"Try and surround yourself with people who have failed because who are successful don't always know why they're successful. People who've failed have stayed up all night thinking about it."

— Stuart Cook

In this episode, you will learn:

  • The importance of building a loyal customer base in the beginning
  • How will, tenacity and perseverance can bring you success
  • Why you need to be vulnerable with your mentors, coaches and board members
  • How to make things happen with little money
  • The importance of triangulating information
  • Looking at risk profiles in the good times of business
  • And more!




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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