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Entrepreneurship Investing

10 questions every investor should ask before investing in business

13 minutes

Monica Meldrum — How to grow a business through equity crowdfunding
Sheryl Thai — How to build your dream business successfully from $2000

The most important questions on every investor's mind

Whether you're looking to bring on an investor for your business, or you're an entrepreneur looking for your next investment opportunity, this episode is for you. You Make It Happen on today's episode with investor extraordinaire Stuart "Stuey" Cook, Founding Partner in TWIYO Capital, CEO of Flave, and Vision Partner with us at The Entourage.

He is also the former CEO of Zambrero, who, starting at just 23 years old, took the business' revenue from $1.1 Million to $75 Million in 6 years. Along the way, Stuey has also been named a World Economic Forum Young Global Leader and Australian Young CEO of The Year. To top it off, he was one of the first investors in The Entourage back in 2011!

As one of Australia's top investors in the entrepreneurial scene, Stuey know what's on every investor's mind when they're looking for their next opportunity, so in today's episode, he's shared the 10 questions every investor asks themselves before investing in a business. Find out what needs to go into a pitch, when you should pitch, what type of investment you should look for, how much you should be asking for, and so much more in this episode packed with so much investment gold. Check it out if you want to up your investing game.

Stuart Cook, Founding partner of TWIYO Capital and CEO of Flave on The Make It Happen Show

"You need to be confident because as soon as an investor smells that you are unsure and unconfident about your own valuation, it gets thrown out the door and negotiations begin"

— Stuart Cook

In this episode, you will learn:

  • 2:29 - The one question every investor should be asking
  • 3:49 - How to tell if your business is ready for investors and how to prepare for investors
  • 6:10 - What could attract more investors to your business
  • 7:46 - Why you need to reevaluate your financial model before inviting investors
  • 8:33 - The importance of valuation to investors
  • 10:00 - What anchor investors are and how they are beneficial to your business




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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