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Monica Meldrum — How to grow a business through equity crowdfunding

31 minutes

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Do you think it's possible to change the world while also making a profit? Monica Meldrum, Founder and CEO of Whole Kids, knows exactly how to make that happen. Whole Kids' products are available in over 3000 stores across Australia, and the business was not just named in Westpac's Top 20 Businesses Of Tomorrow in 2018, but also Organic Business Of The Year in 2019. Monica's vision for the business has always been to create a healthy, happy world for kids and families, and despite being affected by COVID-19, she was not going to not let that impact the business' future growth plans.

So how is the business accelerating their growth?

Monica and the Whole Kids team just launched a 7-figure equity crowdfunding campaign, and they've already raised more than $420,000 from people who love and believe in the business' vision. How's she made that happen?

In this episode of The Make It Happen Show, we dive right into the world of equity crowdfunding. From what it is, to how you can make it work for your business, and everything that goes into setting a campaign up for incredible success, Monica shares her been-there, doing-that experience with us, and all the lessons she's learning along the way. This is an eye-opening look into the world of equity crowdfunding, and regardless of whether you've considered it for your business or not, it's an absolute must-listen!

27. Monica Meldrum promotional image for The Make It Happen Show

"Health is not healthy. It's being marketed as healthy. There's a lot of confusion around labelling. Big food companies are just misleading parents"

— Monica Meldrum

In this episode, you will learn:

  • 1:54 - What it takes to be named Westpac’s Top 20 Businesses of Tomorrow
  • 5:25 - How to utilise an equity crowdfunding campaign to grow your business
  • 9:23 - How to get people to pay attention to your equity crowdfund
  • 15:50 - Why your business could use a crowdfunding campaign
  • 16:31 - How to start a crowdfunding campaign
  • 24:26 - The best type of people to hire in your business
  • 26:41 - Make It Happen In A Minute




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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