People Investing

Monica Meldrum — How to grow a business through equity crowdfunding

31 minutes

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Do you think it's possible to change the world while also making a profit? Monica Meldrum, Founder and CEO of Whole Kids, knows exactly how to make that happen. Whole Kids' products are available in over 3000 stores across Australia, and the business was not just named in Westpac's Top 20 Businesses Of Tomorrow in 2018, but also Organic Business Of The Year in 2019. Monica's vision for the business has always been to create a healthy, happy world for kids and families, and despite being affected by COVID-19, she was not going to not let that impact the business' future growth plans.

So how is the business accelerating their growth?

Monica and the Whole Kids team just launched a 7-figure equity crowdfunding campaign, and they've already raised more than $420,000 from people who love and believe in the business' vision. How's she made that happen?

In this episode of The Make It Happen Show, we dive right into the world of equity crowdfunding. From what it is, to how you can make it work for your business, and everything that goes into setting a campaign up for incredible success, Monica shares her been-there, doing-that experience with us, and all the lessons she's learning along the way. This is an eye-opening look into the world of equity crowdfunding, and regardless of whether you've considered it for your business or not, it's an absolute must-listen!

27. Monica Meldrum promotional image for The Make It Happen Show

"Health is not healthy. It's being marketed as healthy. There's a lot of confusion around labelling. Big food companies are just misleading parents"

— Monica Meldrum

In this episode, you will learn:

  • 1:54 - What it takes to be named Westpac’s Top 20 Businesses of Tomorrow
  • 5:25 - How to utilise an equity crowdfunding campaign to grow your business
  • 9:23 - How to get people to pay attention to your equity crowdfund
  • 15:50 - Why your business could use a crowdfunding campaign
  • 16:31 - How to start a crowdfunding campaign
  • 24:26 - The best type of people to hire in your business
  • 26:41 - Make It Happen In A Minute

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