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Sam Wood — The Founder behind Australia's #1 Fitness App

34 minutes

Cam Northway — How to succeed in the hospitality industry
Everything you need to pull off the ultimate power pivot

From The Bachelor to #1 Fitness App in Australia

Business owners have experienced a lot of hardship, challenges, and changes over the past 6 months, so we wanted to invite along a business owner who’s experienced both the highs and the lows of 2020.

Sam Wood is the Founder of Australia’s #1 at-home fitness app, 28 By Sam Wood. When gyms across the country started shutting their doors, his business experienced an incredible 258% increase in sign-ups, and has had 40% growth compared to this time last year. 28 is now well on its way to become an 8-figure business by the end of the year, but it’s not been a smooth ride.

High-growth businesses experience their own unique set of challenges. Listen along to hear what those challenges were for Sam and his business in the early days of the COVID-19 pandemic, and how he was able to overcome them and sustain the growth of the business.

This episode will absolutely give you the push you need to keep powering through the rest of 2020. Sam has an incredible mind for business, is an inspiring leader, and understands that the growth of 28 this year bottles down to a whole lot more than “right place, right time.” Listen to the full interview to find out.

21. Sam Wood promotional image for The Make It Happen Show

"Do now what your business needs you to do, and then take that big deep breath later because the time for rest will come."

— Sam Wood

In this episode, you will learn:

  • 2:30 - Adopting tech as a gym and service-based business
  • 4:33 - How to launch a business successfully during the pandemic
  • 7:08 - What it takes to build a premium digital service
  • 10:31 - The must-have features of any digital community
  • 14:17 - The challenges of growing a team in a pandemic
  • 15:40 - How to have high growth customer acquisition
  • 22:23 - When to bring on a CEO as the Founder
  • 28:31 - Make It Happen In A Minute




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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