Marketing Entrepreneurship

Wendy El-Khoury — Saving Australia's decimated wedding industry

32 minutes

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Saving the wedding industry

For an industry that has such a pivotal role in crafting some of the happiest days of our lives, the business owners who work in weddings and events have dealt with nothing but sorrow and stress since the start of the COVID-19 pandemic. But it doesn’t have to be all doom and gloom. There is a way out of the crisis, and our next guest on The Make It Happen Show is on a mission to save it and all the business owners who operate within it.

Wendy El-Khoury is the Founder of Wedded Wonderland, one of the world’s leading directories and media companies specialising in the wedding, events and lifestyle industries. She’s credited for growing more than 20,000,000 followers across her own and her clients’ channels, and amplifying the voices of the small business owners in these industries in Australia and across the world. Along the way, she’s rightly earned herself the title of “The Fairy Godmother For Small Business,” and this year she’s stepped up to lead her industry through crisis.

Listen to the full episode to hear some inspiring stories of how business owners operating within the events industry have pivoted and found new opportunities to continue operating, insights from Wendy on what business owners operating in hospitality, events and weddings should be focussing on in this new normal, how Wendy sees the industry moving forward post-pandemic. This is such a fantastic interview which will leave you inspired and enlightened - we hope you love it as much as we do.

23. Wendy El-Khoury promotional image for The Make It Happen Show

"It’s important now to deliver your services at 1000%, because that is what is going to set you and your business up to survive and thrive."

— Wendy El-Khoury

In this episode, you will learn:

  • 2:14 - The challenges the wedding and events industry has faced during the pandemic
  • 5:50 - What the recovery process for the wedding and events industry will be around Australia
  • 11:50 - The smart and alternative moves that wedding companies have done
  • 15:19 - How to stay innovative in unchangeable situations to thrive
  • 17:39 - What the next 12 months will look like in the wedding industry
  • 22:09 - How to achieve cut-through in a noisy digital landscape
  • 26:26 - Make It Happen In A Minute

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Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

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