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Sheryl Thai — How to build your dream business successfully from $2000

39 minutes

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From redundancy to successful cupcake store

From losing her corporate job during the GFC in 2009 to following her dreams of baking and selling cupcakes and building an empire of 5 stores, 80 staff and 2,000,000 cupcakes sold, Sheryl Thai is an inspiration in these uncertain times.

Sheryl is the Founder of @Cupcake Central, and CEO & Co-Founder of League of Extraordinary Women. This is her story of passion, taking advantage of circumstance, burnout, recovery, and following a dream.

Recognised as Entrepreneur of the Year by the Australian Startup Awards, Sheryl describes for us exactly how she made that happen and brought her dream business to life (and how you can do it too). Don't miss out on this incredible story with us at The Entourage today in the newest episode of The Make It Happen Show.

29. Sheryl Thai promotional image for The Make It Happen Show

"I was making more money baking cupcakes and selling cupcakes at the market and doing online orders than I was in the corporate world."

— Sheryl Thai

In this episode, you will learn:

  • 2:11 - How losing a job in a recession led to a successful business
  • 6:52 - Utilising data to help open your business
  • 9:54 - What it takes to set up a hospitality business
  • 11:57 - How to overcome burnout
  • 17:00 - Utilising mentors to help your business grow fast
  • 21:30 - How to work on the business and not in the business
  • 27:26 - Why you need to set up systems and processes in your business right now
  • 33:39 - The opportunities businesses and entrepreneurs




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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