Skip to content
Marketing Entrepreneurship Finance

Bruce Mackenzie – How to grow 40% every year with no external funding

35 minutes

Matthew Cavalier — How to manage a world class team
Cam Northway — How to succeed in the hospitality industry

He bootstrapped his business for 17 years!

Bruce Mackenzie is the driving force behind Humanforce, a workplace management software solutions company that has achieved 40% growth year-on-year for the past 5 years! And up until very recently, Bruce had bootstrapped the business for 17 years. Recently, Humanforce took on its first external funding, pulling in $22M, and the business has been named in the Deloitte Tech Fast50. Amazing, right?

Check out the interview to hear Bruce's lessons on how he made it happen. He covers the best tips and advice he has for your business on systemisation of talent, business purpose and how that's connected to your business' growth, how to motivate an international team, and more. Listen to this ep of The Make It Happen Show to see how you can make it happen too.

19. YT-MIH_Thumbnail_BM

"Your only asset is your people."

— Bruce Mackenzie

In this episode, you will learn:

  • 4:52 - How to manage a growing tech platform
  • 10:50 - How to expand from Australia to the world in business
  • 14:02 - What it takes to grow 40% every year
  • 16:32 - The importance of customer success stories and sharing them
  • 19:10 - What it takes to bootstrap a business and not take on outside investment for 17 years
  • 20:44 - What to do once you raise capital for your business
  • 29:32 - Make It Happen In A Minute




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


Your Entourage journey starts here. Join Australia's largest community of over 500,000 business owners and entrepreneurs, and receive instant access to the newest podcast episodes, exclusive resources, and all updates delivered straight to your inbox.