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5 Things To Do To Build A Million Dollar Business with Caleb Marshall

17 minutes

Lorna Jane Clarkson — From Inventing Activewear To Global Empire
Tony Nash — Steps To Starting & Growing A $240M Business Online

The Fundamental Things Every Business Owner Needs To Do To Get To A Million Dollars

Being a startup business often means that the business owner or entrepreneur is stuck doing absolutely everything, constantly putting out fires, and engaging in more tactical work than long-term, visionary and strategic work. Often, these business owners are unsure of how they can get to 7 or 8-figures in revenue where they're no longer relied upon to do it all with many feeling as if they don't even have the time to think about how to take the first steps.
So, what's the solution? Here are 5 simple but fundamental things every single business owner needs to consider and do if they want to build a million (or multi-million) dollar business shared by Caleb Marshall, the CEO & Co-Founder of Tropeaka, one of the fastest-growing businesses in the health & wellness industry. Having gotten to 8-figures within 3 years and recognised in Forbes 30 Under 30 in 2021, what Caleb shares on this episode of The Make It Happen Show is crucial for every single business owner to listen to. Check it out.

Topics covered in this episode:

  • 1:32 - Growing an 8-figure a year business in 3 years
  • 2:08 - How a clear vision, mission and values will grow your business
  • 3:54 - The importance of auditing everything in your business
  • 8:25 - The key to looking after your employees in a startup
  • 10:33 - How to compete with big corporations in a bootstrapped startup
  • 12:47 - The #1 thing that holds most business owners back


In this episode, you will learn:

  • What the backbone of your company's direction is
  • The best way to set a standard of excellence in your team
  • The #1 place you need to audit right now
  • Why you need measure your KPIs as a Founder too
  • The importance of finding intrapreneurs for your team
  • How you can make better decisions and improve productivity
  • And more!
Headshot of Caleb Marshall, CEO & CO-Founder of Tropeaka, or The Make It Happen Show

"Understand that the decisions you make in a startup can have massive consequential effects down the line."

— Caleb Marshall




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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