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Justine Flynn — How to stop doing absolutely everything in business

29 minutes

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How To Create Attention Grabbing Marketing with Melissa Rosenthal

Preventing burnout and when you should ask for help as a business owner

Running and growing a business is one of the most demanding things any person could choose to do. With any number of problems or brick walls arising, the business owner often finds themselves taking on too much to ensure that the business doesn't fail. But what are the consequences of the business owner working on absolutely everything IN their business, instead of ON it?

For Justine Flynn, the Co-Founder of Thankyou, one of Australia's leading social enterprises, the consequence of balancing the business and looking after two kids was finding herself bedridden for four months due to health complications. Despite the major successes the business had with $17 million donated to helping end extreme poverty through the products Thankyou sells, Justine had burnt out.

This episode of The Make It Happen Show is an important one, covering a topic most don't talk about when it comes to building a successful business — preventing burn out. Hustle culture is so prevalent amongst the entrepreneurial minded so, how exactly can someone in business stop doing and managing everything, find leverage, and start working 'on' the business instead of burning themselves into the ground? Listen now to Justine's story of recovery, change and innovation.

Questions asked in this episode:

  • 1:05 - How have you manage to handle it all - being in business for over a decade, had a couple of kids along the way, and done amazing things?
  • 2:47 - Have you felt like sometimes you're asking, "When am I going to catch a break?" over your journey more than a couple of times?
  • 7:22 - How do you know it's time to 'go with the rip' rather than continue pushing through the brick wall?
  • 9:32 - What was the transition back to Thankyou like after your burnout period?
  • 10:11 - Was your role in the business different because you had to force yourself out?
  • 13:39 - What's made it in your 5% of what only you can do that's Thankyou-related?
  • 14:19 - With the 95%, how did you let go and delegate and get other people to do that?
  • 19:50 - Were there any last shackles you had to throw off to let you operate at the level you do rather than being so 'in' the business?
  • 24:50 - Make It Happen In A Minute


In this episode, you will learn:

  • What you should when you hit a brick wall in business
  • Why 95% of what you do, someone else can do
  • What it's like going through a severe burnout
  • Why you need to book in your next holiday now
  • How to challenge things in your business
  • And more!
Headshot of Justine Flynn, Thankyou, for The Make It Happen Show

"85% of what we can do, someone else can do it. 10% of what we do, someone else who is trained and mentored can do it. And only 5% of what we do, only we can do."

— Justine Flynn




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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