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How To Create Attention Grabbing Marketing with Melissa Rosenthal

8 minutes

Justine Flynn — How to stop doing absolutely everything in business
Lorna Jane Clarkson — From Inventing Activewear To Global Empire

Top 3 ways to stand out in a crowded market without having to spend millions of dollars

The world is more crowded than ever in 2022 with brands and businesses demanding the attention of consumers on every single platform available. It's clear that companies must start taking calculated creative risks to become more memorable and actually stand out from the pack. But what's the best way to do this that will help your business produce real-life results?

ClickUp, a once-scrappy startup from the States turned $4 BILLION productivity powerhouse, knows exactly what to do having grown through their experimentation with new forms of storytelling that helped humanize the typically-stale world of enterprise software and B2B SaaS.
In the episode of The Make It Happen Show, we're honoured to host ClickUp's Chief Creative Officer, Melissa Rosenthal, who shared 3 ways to infuse creativity into your brand that will help you accelerate business growth and set your company apart without spending 8-figures. Listen now to learn the importance of establishing a brand personality early on, thinking outside the box on what you create, and taking risks to elevate your company's brand marketing.

Topics covered in this episode:

  • 1:54 - What led ClickUp to go from a scrappy startup into a $4 billion business
  • 2:42 - How personality is the key factor to building a brand
  • 4:00 - Why you don't need an 8-figure budget to think outside of the box
  • 5:52 - Dare to be bold!
  • 7:11 - The 3 steps to building a memorable brand



In this episode, you will learn:

  • Why you need to think of your brand's personality
  • An essential part of building a memorable brand
  • How ClickUp has been able to stand out from other Saas businesses
  • Working with an audience who have short attention spans
  • When to take calculated creative risks in marketing
  • And more!
Headshot of Melissa Rosenthal, Chief Creative Officer of ClickUp for The Make It Happen Show

"Building a brand is not just spending a bunch of marketing dollars but incorporating a feeling or an experience for your customers."

— Melissa Rosenthal




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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