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The #1 Marketing Mistake Business Make with Matt Purcell

14 minutes

Jessica Sepel — The Philosophy That Helped Her Build A Wellness Empire
Justine Flynn — How to stop doing absolutely everything in business

This is why your customers are not listening to you in your marketing strategies

What's the first thing you think of when it comes to marketing in your business? Creating great content, using Facebook ads, or even growing your followers on social media? While that's all a part of marketing, there is one thing that so many business owners forget to do first that will ensure the longevity of their marketing strategy and that their potential customers will actually listen to the content they create.
What is this one thing that will help you create success in your business by amplifying everything else you do in marketing? Find out in this episode of The Make It Happen Show with award-winning young entrepreneur Matt Purcell, the Co-Founder and Creative Director of Mentored Media. If you want to learn how you can position your brand and business to be the best in your field, then this is the episode for you. Check it out.

Topics covered in this episode:

  • 1:23 - The number one mistake people make in business and marketing
  • 2:11 - This is why your customers aren't listening to you
  • 3:43 - Do you know who your customers are?
  • 6:06 - How do you help your customers survive or thrive?
  • 7:03 - Identifying the 'villain' in your customers' story, and how to use it in your brand's messaging
  • 8:49 - Why great content isn't enough
  • 9:35 - Stop making your customers work hard!
  • 13:20 - Are social media posts worthless?


In this episode, you will learn:

  • How to build the foundations to a marketing strategy correctly
  • Why so many businesses need to redo their website every 2 years
  • The importance of making your customer 'the hero'
  • How to figure out what the 'villain' is in your customer's story
  • Why customers don't want to use their brainpower to figure out your message
  • And more!
Headshot of Matt Purcell for The Make It Happen Show

"When you have a confusing message, you're forcing the audience to try and figure out what you're offering! That's why they're not listening."

— Matt Purcell




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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