Topics covered in this episode:
- 1:10 - Introducing Samantha Wills
- 2:09 - How Samantha Wills started, built and shut down her business Samantha Wills Jewellery
- 4:41 - The biggest business mistake Samantha has made
- 8:58 - The value of authenticity in brand building and customer loyalty
- 10:23 - How Samantha turned one of her darkest moments in life into finding her life calling
- 14:37 - What led Samantha to the decision of closing down her $12 million business
- 17:24 - The core lessons and values that molded Samantha as an 8-figure business owner