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Top lessons from shutting down a $10M+ business with Samantha Wills

20 minutes

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Biggest business and life lessons from closing the Samantha Wills Jewellery brand

One of the most iconic things cult-followed jewellery Founder Samantha Wills did at the height of her business career was shut the whole thing down. With not only one of the most unconventional 'exits' in business but also a very non-traditional business path to success too, Samantha shared all of the lessons from her years in business with us, especially the tough-earned ones, at our recent Unconvention event.

Covering everything from one of the biggest mistakes she made in business, to overcoming her darkest moments in life, and to her exact process in coming to terms with shutting down a successful business, Samantha doesn't hold back in sharing the truths of her lessons as an entrepreneur. This is not one to miss, and if you haven't listened to our interview with her earlier this year on The Make It Happen Show covering some of her leading strategies to $10M+ revenue, have a listen to episode #53 first, then jump back into this one for the full story.


Topics covered in this episode:

  • 1:10 - Introducing Samantha Wills
  • 2:09 - How Samantha Wills started, built and shut down her business Samantha Wills Jewellery
  • 4:41 - The biggest business mistake Samantha has made
  • 8:58 - The value of authenticity in brand building and customer loyalty
  • 10:23 - How Samantha turned one of her darkest moments in life into finding her life calling
  • 14:37 - What led Samantha to the decision of closing down her $12 million business
  • 17:24 - The core lessons and values that molded Samantha as an 8-figure business owner
Samantha Wills, writer, speaker and creative director returns to The Make It Happen Show

"As brand founders, the world doesn't stop when we're in grief, trauma or experiencing heartbreak. If you've got your own business, you can't call in sick to the boss if you are the boss."

— Samantha Wills

In this episode, you will learn:

  • How entrepreneurs are more than their highlight reel
  • What could happen when you listen to your ego over intuition in business
  • The importance of sticking to your brand's story, values and identity
  • What to do when you're facing grief, trauma or heartbreak in business
  • How to face crossroads in business and in life
  • And more!

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Topics: Featured Mindset Marketing Entrepreneurship

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