Samantha Wills — From Bondi Markets to multi-million dollar brand

Questions asked in this episode:

• 2:29 - You made the difficult decision to close your business down at the height of its success. How and why did you make that happen?
• 5:58 - If what is originally a creative's hobby becomes a business and becomes commercial, do they need to make sure they have other things that lights themselves up outside of that?
• 8:51 - Who was your first generalist on the team?
• 11:33 - Who in your team came along the journey after that?
• 12:41 - You talk about your business partner a lot in the book, how did that relationship come about? How you guys worked together?
• 15:58 - Having the logistics and creative pairing is so important in businesses but it's hard to get right. What are some of the secrets to working well together and finding common ground?
• 19:30 - For you, what are the areas that are definitely not your strengths or not your highest and best use?
• 22:11 - You were exercising creativity not just in the products but in the brand itself and in the community and in your international expansion. How did your ability to invest more time and effort into those evolve?
• 24:56 - The move over to the States, when did that start becoming an idea that you wanted to pursue, and what were the main milestones along that journey?
• 28:48 - What would be other lessons you learned from the American market?
• 31:37 - You had great success in the States and then you had a realisation that you wanted to close down the business?
• 33:31 - How did you take your team through the decision and what was their response?
• 35:33 - What are you focusing on now?
• 37:17 - Make It Happen In A Minute

What you will learn in this episode:

• A big problem for creative Founders and how you can overcome this
• How to start valuing your time by investing in your first employee
• An unconventional way to solve your cash flow problem
• The type of employees and focus you need at different stages of business
• Why you shouldn't sell 51% of your business even if you're in debt
• What creative planning is and is it even possible?
• How the United States market is like 5 different countries
• How Samantha nearly bankrupted her company in one season
• And more!

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