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Featured Mindset Leadership

Kate Morris — From 21-years-old to $430M Empire with Adore Beauty

48 minutes

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The realities and hard-earned lessons from 20 years in business

If there's anyone in business that you need to learn and absorb knowledge from, it's Kate Morris, the Co-Founder of Adore Beauty, Australia's first and largest beauty e-commerce store. Starting from the age of 21 in her garage to now being valued at $430M and listed on the ASX, Adore Beauty's journey over the last 2 decades has garnered Kate a whole wealth of hard-earned lessons in business which she didn't hold back in sharing on this episode of The Make It Happen Show.

Everything from the scale and frequency in which things broke in her business as it grew, to a period in time where she ended up crying every day on the way to work, to a toxic situation in the business which led to a reset in culture, this episode shows all of the true realities and hardships of being an entrepreneur, but also the exact methods and strategies Kate used to overcome them and make it happen.

Now known as one of Australia's leading entrepreneurs and industry experts, Kate is a mentor for many business owners and entrepreneurs as recent Co-Founder of growth equity firm, Glow Capital Partners, sharing the lessons from her experience to help others make it happen too, and she's done exactly that on this episode as well. So don't miss out, take notes, and let us know what your biggest takeaway from this ep was.

Questions asked in this episode:

  • 1:28 - Introducing Kate Morris
  • 1:58 - The key principles that made Adore Beauty a success
  • 5:50 - The intimidating parts of a rapidly growing business
  • 10:21 - The growth pains of an expanding team and evolving operational process
  • 14:23 - How to define workplace culture that aligns with the business' values
  • 20:26 -The one thing every entrepreneur needs to move past brick walls in business
  • 25:16 - The hardest periods of Adore Beauty's growth
  • 29:48 - What founders need to learn if they want their business to scale
  • 32:58 - The major pivots that Adore Beauty has made the past 2 years
  • 37:13 - Why Kate Morris decided to venture into Glow Capital
  • 39:58 - Make It Happen In A Minute
Kate Morris, Co-Founder of Adore Beauty, joins The Make It Happen Show

"What is the thing that's going to keep you slogging past all of those obstacles and climbing over all of those brick walls and continuing to climb that mountain when it seems impossible?"

— Kate Morris

In this episode, you will learn:

  • The scariest part about your business growing
  • What things tend to break at each stage of business
  • Why every Founder needs to determine your business's values
  • How to get past the toughest parts in business
  • The importance of evolving your thinking as an entrepreneur
  • The #1 thing you need to learn if you want to grow to 7, 8 or 9 figures
  • And more!




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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