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How To Grow Your Small Business In 2022 with Michael Haynes

12 minutes

Jonathan Salfield — Becoming a leading sustainable fashion brand
Kate Morris — From 21-years-old to $430M Empire with Adore Beauty

Identify your growth opportunities with these 3 key areas

How prepared are you for 2022? Did you know there are only 6 weeks to go until the new year, and that's not even counting the Christmas break? Don't worry though - we've got you covered. If you haven't had the chance to even think about what you want to focus on next year to scale and grow your business, this episode of The Make It Happen Show will guide you on exactly how to do this.

Led by B2B customer acquisition and retention consultant and one of our Vision Partners at The Entourage, Michael Haynes, the Founder of Listen Innovate Grow, covers the 3 key areas that you as the business owner need to look at to identify the right opportunities that will bring your business the most growth next year. If you want the confidence to make the right decisions and actions for the coming year, don't miss this episode.

Topics covered in this episode:

  • 1:48 - The listening strategies SMEs and B2B businesses should practise to identify growth opportunities
  • 2:56 - Why it's important to have discussions with customers who left you, and buyers as a B2B company
  • 5:50 - How to get insights from market industries to further growth opportunities
  • 8:07 - The value of paying attention and reviewing your competitors' strategies
Michael Haynes, Founder of Listen Innovate Grow joins The Make It Happen Show

"It's all about listening as a business leader, to your customers, to industry and market trends, and your competitors, then pulling those insights together to develop those strategies and action plans."

— Michael Haynes

In this episode, you will learn:

  • Why you need to talk to a mix of your customer base
  • The importance of speaking with buyers as a B2B company
  • A tip for sharing insights of the market with your team
  • The best places to learn more about your industry and market
  • Why you should review your competitors' testimonials
  • And more!




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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