Skip to content

How to improve sales and increase business growth with Stev Lackovic

17 minutes

Gabby Leibovich — How to build businesses worth $1 billion in exits
Samantha Wills — From Bondi Markets to multi-million dollar brand

5 simple steps to driving profitable growth through sales

Business owners have a love-hate relationship with sales. Sales is the lifeblood of a business - you need it to drive growth. In fact, it is the #1 skill you need to start, grow and scale your business. But entrepreneurs don't get into business to become great at sales. How can you develop this skill, and, even better, how can you enable your team to do it so you're not the main person doing all the sales and bringing in all the revenue?
That's why we've enlisted our team's Head of Entrepreneurial Development, Stev Lackovic, to give you a really simple 5 step breakdown for how you can start improving your sales and start increasing profitable business growth. From changing your mindset around sales to altering your sales messaging and focus, to giving you the key elements to a highly effective sales process, this is the episode of The Make It Happen Show where it's time for you to make your sales work for you. Lean into these principles we discuss in this episode and watch your business transform.

Stev Lackovic featured image

"When you take the time and truly obsess about who your audience is, you can do sales more effectively."

— Stev Lackovic

In this episode, you will learn:

  • 3:14 - How our perception of sales affects our overall strategy
  • 4:44 - Why having the 'doctor's mindset' is crucial in guiding customers
  • 6:29 - The impact of being authentic
  • 7:54 - Why you need to obsess about your consumer
  • 10:51 - The four principles of creating a bulletproof process that can scale your business
  • 14:40 - Summary of the five key components to scaling your business




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


Your Entourage journey starts here. Join Australia's largest community of over 500,000 business owners and entrepreneurs, and receive instant access to the newest podcast episodes, exclusive resources, and all updates delivered straight to your inbox.