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How To Increase Your Sales Conversions In Business with Kane Draper

24 minutes

Sarah Davidson — From corporate job to business owner to exiting
Tim Duggan — How To Create A Lasting Business With A Loyal Community

The 4 pillars to exponentially increasing your sales conversions

If you're a business owner who wants to improve your sales skills, then you have to listen to this episode of The Make It Happen Show. There are a lot of strategies and techniques that you could learn to improve your sales ability which is why we've asked Kane Draper, a Vision Partner with The Entourage and a sales, leadership and mindset coach with 12+ years of experience in business development, to help you out by sharing 4 key pillars to increase your conversions.
Nationally recognised with awards from BRW's Fast 100, SmartCompany's Smart50, and from CEO Magazine too, Kane knows how to lead you in the exact steps to optimise your sales process and improve your ability to convert. Everything from Neuro-Linguistic Programming techniques to the messaging you deliver in your sales conversations, this is how you exponentially grow your conversions in a scalable way. Take notes and put them into practice — this is your time to make it happen.


Topics covered in this episode:

  • 2:06 - The three key elements that make a sale
  • 3:20 - The four pillars that will guarantee your success in selling
  • 6:22 - Why practicing on prospects is killing your sales
  • 10:37 - How to utilise DISC profiling
    and understanding pain points to connect with your customers more
  • 14:13 - The key problem of almost every business owner today
  • 17:29 - Why you need to give focus to current customers too
  • 20:07 - 2 hot tips in getting successful referrals
Kane Draper, executive sales and leadership coach joins The Make It Happen Show

"We need to create regular sales meetings in small businesses where we bounce different situations off each other. The best teams in the world are successful because 95% of the time they are practicing."

— Kane Draper

In this episode, you will learn:

  • What element makes up 80% of a selling situation
  • What the four second rule is when meeting someone new
  • The differences in people's perceptions of the same thing
  • How to get your prospects to desire you or your product/service
  • The ultimate mantra and mindset you need in business and sales
  • The easiest sales you'll get (and should be nurturing!)
  • And more!




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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