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Tim Duggan — How To Create A Lasting Business With A Loyal Community

37 minutes

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The keys to building cult-status in your brand and business

If you want to future-proof your business against the ups and downs of this day and age, then you have to listen to this podcast episode. Creating a business and brand that lasts is not simple, but it's doable. And it starts with understanding and applying this one thing that we cover in this episode of The Make It Happen Show. Without this one thing, your business will likely not last through the inevitable challenges that will come your way.
We've invited Tim Duggan to share with you the lessons he's learned from his own business journey of building one of Australia's leading cult-followed businesses and publications to help you build a long-lasting business and brand. As the Editor-at-Large and Co-Founder of Junkee Media, one of Australia's most innovative and award-winning new media companies, and the author of 'Cult Status: How To Build A Business People Adore', Tim is an industry expert in teaching business owners just like you how to build a company backed by a strong community that actually lasts. This is packed with great lessons and strategies, so don't miss this ep!


Questions asked in this episode:

  • 1:28 - You're known as the 'Cult Status' guy. You've written the book on cult status, you've also launched and managed and sold a number of businesses that have achieved cult status. What are some of the secrets to making that happen?
  • 2:59 - Who are some of the Australian businesses you'd like to shout out to in who's building a cult status or doing something meaningful?
  • 4:43 - What are some of the commonalities between these businesses that have cult status?
  • 7:27 - Do you think a Founder's purpose has to be innate or can it be retrospectively ignited?
  • 9:44 - Can you think of any examples of businesses that didn't really know what impact they were making at first but then they did bring it back successfully?
  • 13:13 - You've got the 7 steps to cult status you work through in the book. Do you want to run through this framework?
  • 19:00 - What are a couple of tips to talking to your audience authentically?
  • 25:32 - I know you're working on your new book, do you want to give us a bit of an insight into there?
  • 28:28 - Make It Happen In A Minute
Tim Duggan on The Make It Happen Show podcast

"There's a lot of old rules of business. Question why you're doing something. Are you doing it because it's just the way it's always been done? Or is there a better way of doing it?"

— Tim Duggan

In this episode, you will learn:

  • How much a strong purpose can affect a business's cult status
  • What an impact statement is and how it can benefit your business long term
  • Junkee Media's journey from lifestyle media to cult status
  • The power of bringing a community together
  • Why most business owners don't know what their 'superpower' is
  • #1 tip to achieving 'best-friend' marketing and speaking authentically
  • Why Founder-led businesses do so well
  • And more!




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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