Questions asked in this episode:
- 1:28 - You're known as the 'Cult Status' guy. You've written the book on cult status, you've also launched and managed and sold a number of businesses that have achieved cult status. What are some of the secrets to making that happen?
- 2:59 - Who are some of the Australian businesses you'd like to shout out to in who's building a cult status or doing something meaningful?
- 4:43 - What are some of the commonalities between these businesses that have cult status?
- 7:27 - Do you think a Founder's purpose has to be innate or can it be retrospectively ignited?
- 9:44 - Can you think of any examples of businesses that didn't really know what impact they were making at first but then they did bring it back successfully?
- 13:13 - You've got the 7 steps to cult status you work through in the book. Do you want to run through this framework?
- 19:00 - What are a couple of tips to talking to your audience authentically?
- 25:32 - I know you're working on your new book, do you want to give us a bit of an insight into there?
- 28:28 - Make It Happen In A Minute