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Renae Bunster – The sh*t hot marketing strategy you need to learn

33 minutes

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The sh*t-hot million dollar business and product

Grab a glass of water, because we've got a fiery guest for this episode of The Make It Happen Show! Get ready to hear about how to build a cult brand following from the brilliant, the bold, and the brains behind Bunsters Worldwide Hot Sauces, Renae Bunster. (How bold? Her most popular hot sauce flavour is called "Sh*t The Bed"!) Bunsters is a fun, multi-million dollar brand that's sold in over 600 stores in Australia, and Renae's sauces have gained cult-status at home and overseas.

Listen to pick up some hot business tips from Renae, like why you shouldn't hedge your bets on going "viral" (unlike Renae), why you need to proceed with caution and do plenty of research before expanding into international markets (unlike Renae), and why you shouldn't use profanities in your business' name... Are you picking up on the theme here?

This episode, like Renae's sauce, packs a serious punch, and will go down as one of our favourite episodes of The Make It Happen Show to date. Why? Listen along to find out now.

31. Renae Bunster promotional image for The Make It Happen Show

"People have to trust you. If you think about all the brands you know and love, you trust them to not release a piece of crap that you hate or that's going to make you sick."

— Renae Bunster

In this episode, you will learn:

  • 2:14 - How to build a cult following aligned with your brand values
  • 4:47 - How to streamline your online brand-aligned content
  • 9:57 - Why and how to educate your customers on your specialty
  • 14:12 - The importance of trademarking
    and licensing
  • 18:34 - How authenticity will benefit your brand and relationship with your customers
  • 22:54 - How Bunsters Worldwide’s biggest financial risk became their greatest payoff
  • 28:25 - Make It Happen In A Minute




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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