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Marketing Entrepreneurship

3 steps to building a strong personal brand with Carlii Lyon

21 minutes

Tim Duggan — How To Create A Lasting Business With A Loyal Community
Adam Ferrier — The top marketing & brand strategy for business growth

This is how and why every business owner needs to build a personal brand

Would you agree that brands that feel more authentic, more human, and have actual people behind the brand are often the ones consumers connect with the most? The business owners who are able to create that authenticity in their brand, often have a strong personal brand behind the business, driving their business's vision, mission, and values. They are the ones who are able to create massive influence around them and establish themselves as the expert in their field or industry.

Let us show you 3 easy steps to shaping and managing a powerful personal brand from one of Australia's leading personal branding coaches, Carlii Lyon on this week's episode of The Make It Happen Show. A snippet of her amazing session with our Entourage members at The Entrepreneurs' Assembly earlier this year, Carlii shares her secrets to success from her experience working on the brands of executives, entrepreneurs, and even supermodels such as Miranda Kerr. This is a must-listen for all business owners who want to create a sphere of influence around themselves and their business long-term. Check it out.


Topics covered in this episode:

  • 1:01 - Introducing Carlii Lyon
  • 1:13 - The importance of putting yourself out there
  • 3:36 - What is personal branding and how is it impactful to you and your business?
  • 8:09 - The most common mistakes people make when building their personal brands
  • 11:13 - The four P's to building a strong personal brand
  • 19:20 - The misconceptions and authentic definition of personal branding

"Personal branding is not necessarily about ending up on the cover of a magazine. It's about allowing yourself to be seen and heard for you who you are and who you want to be."

— Carlii Lyon

In this episode, you will learn:

  • The benefits of powerful personal brands
  • How personal branding is not just about the big moments
  • Make personal branding actually personal, not just a resume
  • The importance of the 'digital self'
  • How to quickly establish yourself as influential
  • And more!




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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