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Marketing

Adam Ferrier — The top marketing & brand strategy for business growth

36 minutes

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The science behind the most optimal marketing strategies

We all know that marketing and sales are what drive business growth, but many of us are usually just guessing when it comes to how to best optimise our marketing and branding efforts. So, what are the keys to not only finding the right strategies for our industry and business, but to also doing 'good marketing' overall and getting stuck into people's heads, especially when they're about to buy? Let us show you how.

We've invited Australia's leading consumer psychologist, Adam Ferrier, onto this week's episode of The Make It Happen Show to share with you his exact strategies to practicing 'measured magic' in not only his own business, Thinkerbell, the third most awarded creative agency in Australia, but also for his clients such as Coca-Cola, Vegemite, Jetstar and The Iconic.

Adam doesn't hold back in sharing all of his knowledge for any business owner to become a master of marketing in this episode. Don't miss out on this one. Check it out now.

 

Questions asked in this episode:

  • 1:26 - Marketing is an area that's a bit hard for some business owners to get their head around. What does Thinkerbell as a creative marketing agency do?
  • 5:01 - How do you get a business owner who isn't so marketing inclined to take that leap and lead with the mindset of 'everything is marketing'?
  • 7:25 - Let's drill down into 'Measured magic', what it means to you and how you deliver that through the agency?
  • 13:05 - Do you have an example of a business that has gotten its customers to spread the word for their business?
  • 14:19 - You said you had cultural rituals around 'Measured magic'. Can you just talk us through those in more detail?
  • 19:42 - Do you think it's important how right a model is or that you just have a model that you use?
  • 21:21 - What are the key differences between big business marketing communication and small business marketing communication?
  • 24:17 - Is there anything a small business owner that sees what big businesses are doing and want to replicate it, but shouldn't?
  • 27:08 - How would a business that's starting to grow win larger business's projects?
  • 31:12 - Make It Happen In A Minute
Adam Ferrier joins The Make It Happen Show promotional image

"Stop thinking about what you can do for your customer. Start thinking about what your customer can do for you."

— Adam Ferrier

In this episode, you will learn:

  • The importance of a central organising thought
  • How you should be measuring your marketing and brand growth
  • The fundamentals of marketing science
  • Why your leads and customers aren't your endpoints but your start points
  • How frameworks and mental models can help you structure your business and its growth
  • How quickly earned media can work in helping your business's growth
  • Some examples of Aussie companies with strong, unified brands
  • And more!

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Topics: Marketing

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