Marketing

Adam Ferrier — The top marketing & brand strategy for business growth

36 minutes

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The science behind the most optimal marketing strategies

We all know that marketing and sales are what drive business growth, but many of us are usually just guessing when it comes to how to best optimise our marketing and branding efforts. So, what are the keys to not only finding the right strategies for our industry and business, but to also doing 'good marketing' overall and getting stuck into people's heads, especially when they're about to buy? Let us show you how.

We've invited Australia's leading consumer psychologist, Adam Ferrier, onto this week's episode of The Make It Happen Show to share with you his exact strategies to practicing 'measured magic' in not only his own business, Thinkerbell, the third most awarded creative agency in Australia, but also for his clients such as Coca-Cola, Vegemite, Jetstar and The Iconic.

Adam doesn't hold back in sharing all of his knowledge for any business owner to become a master of marketing in this episode. Don't miss out on this one. Check it out now.

 

Questions asked in this episode:

  • 1:26 - Marketing is an area that's a bit hard for some business owners to get their head around. What does Thinkerbell as a creative marketing agency do?
  • 5:01 - How do you get a business owner who isn't so marketing inclined to take that leap and lead with the mindset of 'everything is marketing'?
  • 7:25 - Let's drill down into 'Measured magic', what it means to you and how you deliver that through the agency?
  • 13:05 - Do you have an example of a business that has gotten its customers to spread the word for their business?
  • 14:19 - You said you had cultural rituals around 'Measured magic'. Can you just talk us through those in more detail?
  • 19:42 - Do you think it's important how right a model is or that you just have a model that you use?
  • 21:21 - What are the key differences between big business marketing communication and small business marketing communication?
  • 24:17 - Is there anything a small business owner that sees what big businesses are doing and want to replicate it, but shouldn't?
  • 27:08 - How would a business that's starting to grow win larger business's projects?
  • 31:12 - Make It Happen In A Minute
Adam Ferrier joins The Make It Happen Show promotional image

"Stop thinking about what you can do for your customer. Start thinking about what your customer can do for you."

— Adam Ferrier

In this episode, you will learn:

  • The importance of a central organising thought
  • How you should be measuring your marketing and brand growth
  • The fundamentals of marketing science
  • Why your leads and customers aren't your endpoints but your start points
  • How frameworks and mental models can help you structure your business and its growth
  • How quickly earned media can work in helping your business's growth
  • Some examples of Aussie companies with strong, unified brands
  • And more!

 

MSS-Facebook-Event_Header The Entrepreneurs Marketing and Sales Summit free digital event featuring Gabby Leibovich, Catch.com.au, Jess Hatzis, Frank Body, Jack Delosa, The Entourage, Justine Flynn, Thankyou, and Tony Nash, Booktopia

 

Want to continue to learn how to better market yourself and your business? Join us at our upcoming FREE digital event, The Entrepreneurs' Marketing & Sales Summit. Featuring some of the biggest entrepreneurs in Australia there to help you get a head start on your competition today, you'll hear from Catch.com.au, Frank Body, Thankyou, and Booktopia on their top marketing and sales business strategies. Get ready to take your business to the next level today.

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TOP 10 BUSINESS PODCAST ON ITUNES

Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute

innov8me

Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.

podcast_junkie_18

This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests

Komesy

Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike

kylie_73

Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.

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