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Nima Yassini — Best advice to improve your business' conversion rate

31 minutes

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Everything you need to know about improving your conversion process

Imagine achieving conversation rate improvements as high as 1500% for your clients. Incredible, right? That’s what Nima Yassini, Founder and CEO of leading digital agency, New Republique, has done. Nima is a pioneer in experimentation and Conversion Rate Optimisation (CRO) in Australia. In fact, he has played an instrumental role in the growth and realisation of digital solutions for household names such as Coca Cola, Barclays, HSBC and Rimmel London.

He shares with us his tips for success in this episode of The Make It Happen Show where you can learn all about how you too can optimise your conversion processes to increase revenue, decrease marketing costs, and help improve user experience overall. This is a unique episode that every business owner needs to listen to and apply, so don't miss it - let's get into it.
14. Nima Yassini promotional image for The Make It Happen Show

"Sometimes when you design things, you design to yourself and then you launch, and then you realise all other human beings aren't like you which is a huge shock."

— Nima Yassini

In this episode, you will learn:

  • 1:44 - How New Republique helps companies increase their conversions
  • 2:41 - What most conversion flows or acquisition flows need optimisation on
  • 6:55 - The kind of improvements people see after optimisations
  • 10:32 - What small businesses who are just starting out and have very low conversion rates should start doing to increase conversions?
  • 14:04 - What steps to take to see what works and what doesn’t in your conversion flows
  • 16:57 - How Nima ended up in conversion improvement
  • 19:34 - Experimentation and the importance of experimenting
  • 23:16 - Pivoting away from product perfection mode
  • 26:40 - How Nima managed a growing team in a growing area
  • 28:47 - How human psychology plays into the buyer journey
  • 33:55 - Make It Happen In A Minute
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Topics: Marketing Sales

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