Skip to content
Marketing Sales

Nima Yassini — Best advice to improve your business' conversion rate

31 minutes

Taryn Williams — How to build a tech business with no tech experience
Christie Whitehill — How you can start your own tech business

Everything you need to know about improving your conversion process

Imagine achieving conversation rate improvements as high as 1500% for your clients. Incredible, right? That’s what Nima Yassini, Founder and CEO of leading digital agency, New Republique, has done. Nima is a pioneer in experimentation and Conversion Rate Optimisation (CRO) in Australia. In fact, he has played an instrumental role in the growth and realisation of digital solutions for household names such as Coca Cola, Barclays, HSBC and Rimmel London.

He shares with us his tips for success in this episode of The Make It Happen Show where you can learn all about how you too can optimise your conversion processes to increase revenue, decrease marketing costs, and help improve user experience overall. This is a unique episode that every business owner needs to listen to and apply, so don't miss it - let's get into it.

14. Nima Yassini promotional image for The Make It Happen Show

"Sometimes when you design things, you design to yourself and then you launch, and then you realise all other human beings aren't like you which is a huge shock."

— Nima Yassini

In this episode, you will learn:

  • 1:44 - How New Republique helps companies increase their conversions
  • 2:41 - What most conversion flows or acquisition flows need optimisation on
  • 6:55 - The kind of improvements people see after optimisations
  • 10:32 - What small businesses who are just starting out and have very low conversion rates should start doing to increase conversions?
  • 14:04 - What steps to take to see what works and what doesn’t in your conversion flows
  • 16:57 - How Nima ended up in conversion improvement
  • 19:34 - Experimentation and the importance of experimenting
  • 23:16 - Pivoting away from product perfection mode
  • 26:40 - How Nima managed a growing team in a growing area
  • 28:47 - How human psychology plays into the buyer journey
  • 33:55 - Make It Happen In A Minute




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


Your Entourage journey starts here. Join Australia's largest community of over 500,000 business owners and entrepreneurs, and receive instant access to the newest podcast episodes, exclusive resources, and all updates delivered straight to your inbox.