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Adam Theobald — This is how you disrupt an ENTIRE industry

32 minutes

Alyce Tran — Best e-commerce advice from million dollar entrepreneur
Darren Winterford — Making learning easy with 35k lessons taught A DAY

Everything you need to know about building a successful and innovative startup

Adam Theobold is the founder of Australia's leading order-ahead app, Hey You. Formerly known as Beat The Q, the app has processed over 30 million transactions and has over 600,000 users - truly disrupting the Australian hospitality market. He's now doing it all over again with Ordermentum, an app that's revolutionising the supply-chain side of the industry. But all this didn't come without sacrifices or challenges.

Learn how you too can become customer-centric to really bring out the success of small businesses in this episode with Adam. He covers all things from external agency hires, the focuses for all startups, the power of utilising a CTO or technical specialists, feedback loops from customers and teams by testing and more testing, and scaling down successful strategies from corporations into your SMB.

Tune into this episode to hear all this (and more) incredible wisdom from Adam that is right here to show you how you can make it happen!

6. Adam Theobald promotional image for The Make It Happen Show

"I want 100 feedback points a day, not every month."

— Adam Theobald

In this episode, you will learn:

  • 1:35 - How Adam has been able to introduce new tech into the hospitality industry, an industry not known for adopting new tech
  • 4:05 - His experience and process in developing tech
  • 8:53 - The transitions from his first business to the next (Hey You to Ordermentum)
  • 10:52 - The benefits and downfalls of using an external company for the development of tech
  • 13:20 - Where Ordermentum is today
  • 15:31 - Innovating a very manual process through tech through lessons of team structure from his first business
  • 23:54 - Leadership development in his team
  • 29:07 - Make It Happen In A Minute




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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