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How to market your business on LinkedIn with Nathan Reiche

21 minutes

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A step-by-step guide to successful LinkedIn marketing for you and your business

If you and your business aren't on LinkedIn in 2021, you're missing out on a huge opportunity to reach new audiences and build you and your business's expertise, authority and trust, especially in your own industry. That's why this episode of The Make It Happen Show is brought to you by one of our Partners here at The Entourage, who is also a Hubspot Gold Partner, and the CEO and Founder of digital marketing agency, Content Chemistry, Nathan Reiche.

An expert in all things content, social and especially, LinkedIn, Nathan will take you through in this episode the step-by-step guide on how you can grow you and your business' LinkedIn in a way that builds credibility, drives brand awareness, and reaches qualified leads to make it happen. Check it out now and if you learned something in this episode, don't forget to subscribe and share it with another business owner who could benefit from learning this too.

 

Topics covered in this episode:

  • 1:01 - Why Linkedin is the go-to platform for professionals and businesses
  • 2:02 - Effective B2B targeting strategies and how to drive leads on LinkedIn
  • 3:54 - How to optimise your LinkedIn profile as a business owner
  • 6:52 - Why you should grow your LinkedIn professional network
  • 10:10 - Why you should share valuable and consistent content
  • 11:42 - How you should manage your content and community on LinkedIn
  • 13:14 - Best strategies to optimise your LinkedIn company page
  • 16:23 - The importance of LinkedIn Ads Manager
Nathan Reiche joins The Make It Happen Show

"Your LinkedIn profile is like your website of your business. It's the first place that people come and check you out and see whether they want to trust you, connect with you and do business with you."

— Nathan Reiche

In this episode, you will learn:

  • The platform with incredible B2B targeting options
  • Why LinkedIn is the #1 lead generation platform
  • The best method to growing your LinkedIn professional network
  • What the 5-3-2 rule is for content on LinkedIn
  • The type of content you should be posting on your company's LinkedIn
  • And more!

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Topics: Marketing

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