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How to market your business on LinkedIn with Nathan Reiche

21 minutes

Adam Ferrier — The top marketing & brand strategy for business growth
Matt Jones — How To Stand Out In A Saturated Market

A step-by-step guide to successful LinkedIn marketing for you and your business

If you and your business aren't on LinkedIn in 2021, you're missing out on a huge opportunity to reach new audiences and build you and your business's expertise, authority and trust, especially in your own industry. That's why this episode of The Make It Happen Show is brought to you by one of our Partners here at The Entourage, who is also a Hubspot Gold Partner, and the CEO and Founder of digital marketing agency, Content Chemistry, Nathan Reiche.

An expert in all things content, social and especially, LinkedIn, Nathan will take you through in this episode the step-by-step guide on how you can grow you and your business' LinkedIn in a way that builds credibility, drives brand awareness, and reaches qualified leads to make it happen. Check it out now and if you learned something in this episode, don't forget to subscribe and share it with another business owner who could benefit from learning this too.


Topics covered in this episode:

  • 1:01 - Why Linkedin is the go-to platform for professionals and businesses
  • 2:02 - Effective B2B targeting strategies and how to drive leads on LinkedIn
  • 3:54 - How to optimise your LinkedIn profile as a business owner
  • 6:52 - Why you should grow your LinkedIn professional network
  • 10:10 - Why you should share valuable and consistent content
  • 11:42 - How you should manage your content and community on LinkedIn
  • 13:14 - Best strategies to optimise your LinkedIn company page
  • 16:23 - The importance of LinkedIn Ads Manager
Nathan Reiche joins The Make It Happen Show

"Your LinkedIn profile is like your website of your business. It's the first place that people come and check you out and see whether they want to trust you, connect with you and do business with you."

— Nathan Reiche

In this episode, you will learn:

  • The platform with incredible B2B targeting options
  • Why LinkedIn is the #1 lead generation platform
  • The best method to growing your LinkedIn professional network
  • What the 5-3-2 rule is for content on LinkedIn
  • The type of content you should be posting on your company's LinkedIn
  • And more!




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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