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The #1 social media marketing content checklist with Heather Porter

19 minutes

Dylan Mullan — Law school dropout to $25M in sales in ecommerce
Will Davies — How to change the world through business

This is how you create a winning content strategy in 2021

Content is king. It's what we deploy to build an audience who knows, likes and trust us. But how do you create content that truly resonates with your audience?

This episode of The Make It Happen Show is all about making you an industry-leader who is front-of-mind for your target market. You'll learn from 1 of just 9 Facebook Community Trainers in Australia, and social media and digital marketing expert, Heather Porter, exactly what content you need to make to stop your potential customers in their tracks. She'll also share with you the apps you should be using to optimise your social content, the content you need to assist at every stage of your marketing funnel, and how you can save time creating content that generates you high-quality leads.

This is absolutely the ultimate guide to content marketing in 2021, and there's a lot to unpack in 18 minutes, let's check it out.

36. Heather Porterpromotional image for The Make It Happen Show

"Be you, be vulnerable. People are desperate right now for realness, not high polished gloss. Be you, tell stories, get behind the scenes of your business."

— Heather Porter

In this episode, you will learn:

  • 2:24 - The content you need to help stop your prospects in their tracks
  • 3:15 - How content pillars can serve as your guidebook
  • 4:46 - Identifying awareness vs sales content, and why rotating them is key
  • 6:50 - The strategy and influence behind creating FOMO-inducing posts
  • 8:19 - How to repurpose your social media content, and why it's essential
  • 11:39 - The value of dissecting your insights and data
  • 12:22 - Why you need to check out the Facebook Ads Library
  • 13:39 - Why mobile-optimised content is the new standard
  • 14:36 - Top apps that can help you make world-class content
  • 16:11 - Using and maximising Facebook Creator Studio




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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