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Dylan Mullan — Law school dropout to $25M in sales in ecommerce

37 minutes

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This is how you start a successful e-commerce business

From law school drop-out to the founder of a hugely successful 8-figure business that’s disrupted the beauty industry, our next guest knows what it means to make it happen.

Dylan Mullan is the Founder & Director of Happy Skin Co, which sells the world’s first, and now #1, at-home IPL last hair removal kits. The business is making serious waves in the beauty industry - and made an incredible $25 MILLION in the first 2 years. It’s a far-cry from Dylan’s initial dreams of becoming a lawyer, so how did he make the leap so successfully?

From finding out how you can differentiate your offering to stand out in a competitive market, to driving exponential growth through digital marketing, and developing yourself as a leader so you can grow in pace with your business, Dylan shares his essential lessons and advice from his growth journey with Happy Skin Co. Get stuck in, then when you’re done, leave us a review and tell us what your main takeaway was.

35. Dylan Mullan promotional image for The Make It Happen Show

"We didn't just click our fingers and there's the business...There will be late nights, lonely nights. That's the game."

— Dylan Mullan

In this episode, you will learn:

  • 2:55 - How Happy Skin Co. was born out of discontentment
  • 5:36 - How the business made $7,000 overnight during their first week
  • 12:42 - Breaking down the difference between paid advertising vs influencer marketing
  • 16:23 - Dylan shares his biggest lessons on his entrepreneurial journey
  • 22:45 - De-stressing habits Dylan has picked up the past years
  • 26:13 - Process and system changes that have improved the business the past two years
  • 28:40 - The importance of getting someone you trust on the team
  • 30:23 - Make It Happen In A Minute




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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