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Mikael Yan — The future of communication for businesses with customers

42 minutes

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This entrepreneur changed the future of how businesses communicate with customers?!

Is your business missing this crucial ingredient for a bulletproof communications plan? Messenger bots can directly connect you with your customers, wherever they are, whenever you need to. That's why we've invited the latest guest on The Make It Happen Show, the co-founder of the world's #1 Messenger Bot and Chat Platform - Mikael Yan, the Co-Founder of ManyChat.

ManyChat is the business that's powered over 1 BILLION messages between businesses and their consumers. And in this interview, Mikael shares his entrepreneurial and tech journey with us and the #1 reason why you need to dive head-first into messenger bots and add them to your tech and messaging mix.

This is an incredible tech story covering everything about the future of communication that every business owner needs to hear. Check it out today, and let us know in a review if you learnt something new!

41. Mikael Yan promotional image for The Make It Happen Show

"Businesses need to use the channels that their customers are using. It's very important for businesses to make it easy for people to reach out to them. And right now, all of your customers are on mobile apps."

— Mikael Yan

In this episode, you will learn:

  • 2:13​ - How to further and develop your customer communication through messenger apps
  • 6:38​ - The advantage of instant and convenient communication between businesses and its consumers
  • 8:20​ - Why you need to optimise for mobile today
  • 11:13​ - How to save on marketing spend
  • 13:24​ - How to improve your conversion rates
  • 19:33​ - How to drive sales through messenger apps or messaging portals
  • 22:19​ - How having a real conversation with your consumer trumps automated messaging
  • 26:58​ - The end of email marketing and why hopping on messaging platforms is a must
  • 28:57​ - Make It Happen In A Minute
 

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TOP 10 BUSINESS PODCAST ON ITUNES

Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute

innov8me

Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.

podcast_junkie_18

This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests

Komesy

Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike

kylie_73

Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.

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