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The #1 Marketing Strategy to Attract & Nurture Customers

18 minutes

Mikael Yan — The future of communication for businesses with customers
Harry Sanders - From homeless to $4M award-winning business owner

Every business needs to be doing this ONE strategy

Without effective and targeted communication, all we can do as a business is HOPE we reach and nurture the right customers. Without personalised conversations on the channels that our customers are on, all we can do as a business is WISH our customers buy our product or service. And we all know hoping and wishing will not get us anywhere as a business.
That's why you need to listen to this episode of The Make It Happen Show where YOU make it happen with one of our Vision Partners at The Entourage, Elly Hurley, Co-Founder of Nudge Marketing. Elly is an online communication and human behaviour expert who is here to cover everything you need to know to create the most optimised communication strategy that will help you reach more customers, drive more sales, and bring marketing costs down.
So, if you've been struggling to connect with your customers, block out some time today to listen and then re-listen to this episode. This is one of the biggest opportunities you have for marketing and sales in your businesses this year, so don't miss this one out.
Elly Hurley, Co-Founder of Nudge Marketing on The Make It Happen Show

"Business is built on conversations. Everything that we do in business is about having a conversation with people."

— Elly Hurley

In this episode, you will learn:

  • 2:06 - How businesses are built on conversations
  • 3:15 - Why you shouldn't treat your customers as just a number
  • 5:00 - The importance of a communication strategy
  • 5:12 - How data can play a role in customer communication
  • 6:10 - 3 effective ways to keep getting in your customers' inboxes
  • 11:13 - What to do to maintain a conversation with customers
  • 13:35 - The most important communication strategy that most businesses fail to do




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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