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How to increase qualified leads on Instagram with Elly Hurley

24 minutes

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New Instagram feature every business owner needs to use

New feature alert! Instagram is slowly rolling out the capability to automate your messages on Instagram Direct Messaging in Australia. What does this mean for business owners like yourself? It means having the ability to interact with your audience in a faster and more personalised way so you can reach the right person, with the right message, at the right time.

We've asked Online Communication & Marketing Specialist, and Co-Founder of Nudge Marketing, Elly Hurley to give you a crash course in this episode of The Make It Happen Show on how any and every small business owner should start strategising on how they can utilise this new feature as it rolls out. As one of our Vision Partners at The Entourage, Elly has done the research so you don't have to.

Covering exactly how you can start gaining higher amounts of qualified leads, improve customer service, and increase engagement on your Instagram, this episode is a must-listen if you want to improve your Instagram ROI today.


Topics covered in this episode:

  • 1:24 - What you need to know about Instagram's new direct messaging automation feature
  • 2:08 - Critical Instagram user statistics and how Instagram DMs can play a role in your business
  • 5:03 - Instagram's 7 new direct message automation features and how you can use it to your advantage
  • 16:29 - Case studies that trialed Instagram's newest features and spiked in engagement
  • 21:28 - Why Instagram has decided to roll out the new automation features in 3 phases


Elly Hurley returns to The Make IT Happen Show

"You're going to get increased engagement on your account across the board from your stories through to your posts and your website. It's a great tool for lead generation and prequalifying those leads."

— Elly Hurley

In this episode, you will learn:

  • The massive opportunity to sell on Instagram and how you can capitalise on it
  • A pro-tip for automated messaging to make it not seem like a bot
  • Why you need to note down the top questions your customers are asking you
  • If bots can answer everything for you in your DMs, or not
  • The right time to think about your automated Instagram DM strategy
  • And more!




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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