Marketing

How to increase qualified leads on Instagram with Elly Hurley

24 minutes

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New Instagram feature every business owner needs to use

New feature alert! Instagram is slowly rolling out the capability to automate your messages on Instagram Direct Messaging in Australia. What does this mean for business owners like yourself? It means having the ability to interact with your audience in a faster and more personalised way so you can reach the right person, with the right message, at the right time.

We've asked Online Communication & Marketing Specialist, and Co-Founder of Nudge Marketing, Elly Hurley to give you a crash course in this episode of The Make It Happen Show on how any and every small business owner should start strategising on how they can utilise this new feature as it rolls out. As one of our Vision Partners at The Entourage, Elly has done the research so you don't have to.

Covering exactly how you can start gaining higher amounts of qualified leads, improve customer service, and increase engagement on your Instagram, this episode is a must-listen if you want to improve your Instagram ROI today.

Topics covered in this episode:

1:24 - What you need to know about Instagram's new direct messaging automation feature
2:08 - Critical Instagram user statistics and how Instagram DMs can play a role in your business
5:03 - Instagram's 7 new direct message automation features and how you can use it to your advantage
16:29 - Case studies that trialed Instagram's newest features and spiked in engagement
21:28 - Why Instagram has decided to roll out the new automation features in 3 phases

"You're going to get increased engagement on your account across the board from your stories through to your posts and your website. It's a great tool for lead generation and prequalifying those leads."

— Elly Hurley

In this episode, you will learn:

The massive opportunity to sell on Instagram and how you can capitalise on it
A pro-tip for automated messaging to make it not seem like a bot
Why you need to note down the top questions your customers are asking you
If bots can answer everything for you in your DMs, or not
The right time to think about your automated Instagram DM strategy
And more!

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Topics: Marketing

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How to increase qualified leads on Instagram with Elly Hurley

Zeb Evans — How to break into the world's most competitive industry

How to apply military precision to your business with Pete Liston