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Improve Your Business' Facebook Marketing Strategy with Heather Porter

24 minutes

Irene Falcone — How a mum of 4 built multi-million e-commerce empires
Zeb Evans — How to break into the world's most competitive industry

Learn from 1 of 8 Facebook Community Trainers in Australia

Over the past few months, there have been a lot of changes at Facebook, especially with its advertising capabilities. And these changes have affected small to medium businesses the most. What exactly has happened? What can you, as a business owner, do to ensure your efforts on Facebook aren't wasted? And what are some other strategies you can implement to continue to grow your Facebook audience and leads?

We've asked one of our Vision Partners here at The Entourage to share with you the years and years of experience she has with Facebook, as well as the knowledge she's gained as 1 of 8 Facebook Community Trainers in Australia & New Zealand direct from Facebook. Heather Porter, Founder of Website Love, covers everything from the type of content you should be posting on Facebook today, to new features across Facebook, as well as how to work around the changes with Facebook advertising and recent Apple's iOS 14 update in this latest episode of The Make It Happen Show.

Check it out now if you want to excel further in Facebook this year.


Topics covered in this episode:

  • 3:09 - Why you should treat Facebook and Instagram differently from Google
  • 4:57 - How to simplify buyer decisions on social media by promoting a funnel, not a product
  • 6:58 - What you really need to know about setting up Facebook ads
  • 7:45 - The importance of building a community, not just a following
  • 9:22 - Why Facebook Messenger and Instagram DM's is a great channel for marketing
  • 10:22 - How to spark conversation on Instagram
  • 13:15 - How e-commerce businesses can integrate its functions on Facebook
  • 15:20 - How video content is key to promote your business
  • 16:48 - Making the most out of Facebook ads with Apple iOS's new update

"The long term success of your business is going to be sharing educational content, entertaining content, information that's behind the scenes in your business."

— Heather Porter

What you will learn in this episode:

  • What a discovery social media platform is compared to search social media platform
  • The stages of a customer journey every business owner should know
  • The importance of building conversations in Facebook
  • Why you need to start thinking about messenger and DM's in your marketing strategy
  • Why you need to build your own audiences for targeting in Facebook in 2021
  • And more!

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Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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