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Top 6 Instagram and TikTok marketing tips for 2021 with Rita Agoulian

20 minutes

Amanda Leigh Walker — Humble beginnings to worldwide success
Jeremy Chen — Dying Company to Industry-Leading Business

Must know tips and hacks for every small business owner

The world of social media is wondering...but bewildering. And it's not slowing down anytime soon. From Instagram Reels to Stories, TikTok, and more, it has become increasingly difficult for small to medium-sized business owners to know what to focus on in their marketing. That's why we've brought back one of our amazing Vision Partners and social media experts here at The Entourage, Rita Agoulian.
The Founder and Chief Eating Officer of LickYourPhone Media, one of Australia's top social media agencies with a community of over 2 MILLION followers, Rita explains the top 6 tips you need to know to cover your base as an SMB this year in marketing, everything from overall marketing strategy and planning to understanding and using Reels, TikTok, and more. She even throws in a few Instagram hacks that could help you get an extra push in reach and followers! Let us know what your favourite tip or hack was in this week's episode of The Make It Happen Show where it's time for you to make it happen.


Topics covered in this episode:

  • 3:06 - The importance of knowing where to find your customers
  • 4:14 - Tip #1: The #1 key to creating good content
  • 5:03 - Tip #2: Why you need a structure and plan for your social media strategy
  • 6:15 - Tip #3: The importance of being persistent and consistent
  • 7:22 - Tip #4: What to do when you start to lose followers
  • 8:33 - Tip #5: Why you need to pay attention to reels
  • 12:58 - Tip #6: How to use trending sounds
  • 15:17 - BONUS: Instagram hacks you need to know

"If you're using TikTok videos and putting them on Instagram, it's like if KFC serves McDonald's chips or cheeseburgers."

— Rita Agoulian

What you will learn in this episode:

  • Why your content needs to look great
  • The importance of storytelling in content
  • How marketing in a business is like petrol for a car
  • The number one content strategy you should be doing (it's not just doing reels!)
  • Understanding the competition between TikTok and Instagram
  • And more!

Download your social media marketing planning calendar nowWant help taking your social media marketing to the next level? Get access to our FREE Social Media & Content Planner to help you get a structure and plan in place to help you speak to your customers at the right place and right time online. Click the button below to access now.

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Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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