Marketing

Matt Jones — How To Stand Out In A Saturated Market

40 minutes

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From saturated market to Australia's favourite gin brand

When Matt Jones and his two other co-founders, Stuart and Cameron, started Four Pillars Gin 8 years ago, there was no gap in the gin market in Australia. There was no overwhelming desire from Aussies for a new gin brand, yet, they were not only able to break into the market and win multiple international gin awards, but they also quickly became one of Australia's favourite gin brands with a strong community backing the Four Pillars brand.

What were the business and brand strategies Matt and the Four Pillars team used to create a brand that mattered to people, connected with them, and elevated their product above competitors? This episode of The Make It Happen Show covers all of that and more. Everything from why they went direct to consumer, to connecting purpose to every customer touchpoint, and even to their creative process in creating experiences that stay in people's heads.

This is an unmissable episode for those who want to create a business and brand that people love. Check it out now.

 

Questions asked in this episode:

  • 1:37 - Introducing Matt Jones
  • 2:10 - You're the brains behind the brand of Four Pillars Gin and you've helped make it Australia's favourite gin. What are some of the secrets to making that happen?
  • 5:09 - How have you built that brand story behind Four Pillars? What are the big building blocks you used to build your way up?
  • 11:26 - Your specialty gins have been a part of Four Pillars for a long time. Where did that idea come from?
  • 19:04 - You could be doing anything, but you honed in on a specialty and you've come out the other side with all the opportunities from that central point. That's why you've been so creative?
  • 25:16 - You've got great experiences around your product - like great packaging, but what else do you do to enhance the experience of people interacting with Four Pillars?
  • 32:17 - Make It Happen In A Minute
Matt Jones joins The Make It Happen Show

"It doesn't matter how good your product is if you do not treat that product as if it's as good as you know it to be."

— Matt Jones

In this episode, you will learn:

  • How Four Pillars broke into the gin industry despite a lack of a gap in the market
  • What the Four Pillars founders did to create the world's best gin
  • Why starting with direct to consumer can be beneficial for your business long-term
  • Understanding how brands can really matter to people
  • Why purpose is so important to literally everything you do and how it can elevate your brand and product above competitors'
  • The opportunities that open up when you open up your creative solution process to the world
  • Why you need to think about your customer's experience from every single touchpoint
  • And more!

 

MSS-Facebook-Event_Header The Entrepreneurs Marketing and Sales Summit free digital event featuring Gabby Leibovich, Catch.com.au, Jess Hatzis, Frank Body, Jack Delosa, The Entourage, Justine Flynn, Thankyou, and Tony Nash, Booktopia

 

Want to continue to learn how to better market yourself and your business? Join us at our upcoming FREE digital event, The Entrepreneurs' Marketing & Sales Summit. Featuring some of the biggest entrepreneurs in Australia there to help you get a head start on your competition today, you'll hear from Catch.com.au, Frank Body, Thankyou, and Booktopia on their top marketing and sales business strategies. Get ready to take your business to the next level today.

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