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Entrepreneurship Investing

Matt Vitale — An underrated way to raise capital: equity crowdfunding

38 minutes

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A guide to equity crowdfunding from Australia's leading equity crowdfunding platform Founder

Many business owners will go through some sort of raising capital process at least once in their lifetime. But many are stuck in the traditional headspace of how to raise capital without realising that there's another way with so much untapped potential - and it starts with your customers.
Equity Crowdfunding is a way for everyday investors to invest in businesses that they love and highly align with. And with such a big pool of potential investors who you already know are rooting for and your business's success, we've asked the Founder of Australia's leading crowdfunding platform, Matt Vitale from Birchal, to share his top strategies in creating crowdfunding campaigns that succeed.
The keys? Not just strong business foundations but also your brand and its impact. Wondering what that means? Listen to this full episode of The Make It Happen Show to find out.


Questions asked in this episode:

  • 1:25 - Introducing Matt Vitale
  • 2:25 - You are spearheading equity crowdfunding in Australia. How have you helped make that happen?
  • 4:05 - Equity crowdfunding - how exactly does that work? Take us through the core building blocks of it.
  • 8:13 - How else does a company looking to raise capital put their best foot forward?
  • 9:47 - What are some types of businesses that have had success on your platform?
  • 12:07 - What are the other things from a business point of view that make businesses more or less attractive to attracting investment?
  • 13:33 - What kind of numbers are people raising? Is there a typical band or is it all over the place?
  • 16:26 - What are some other memorable campaigns for you?
  • 18:44 - What does a good campaign look like? And then the pre-work, launch and the rest?
  • 21:35 - Is there any campaign where something didn't happen to how you were expecting? Any curve balls along the way?
  • 23:40 - How is Birchal growing for you? What's changing? Run us through that.
  • 24:51 - What's the rough win rate? And what do you think will be a good return rate?
  • 29:48 - Make It Happen In A Minute
Matt Vitale featured image

"People back people. And the best campaigns have had believable, transparent and accountable Founders."

— Matt Vitale

In this episode, you will learn:

  • How a Prospectus document can help you think critically about your company
  • The differences across countries in the crowdfunding space
  • An untapped market of investors for your business
  • How to overcome the cyclical slumps in investing throughout the year
  • Comparing VC and angel investors to equity crowdfunding campaigns
  • The #1 key to people backing a business
  • And more!




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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