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Amal Wakim - How To Develop A Business Strategy For 987% Growth

38 minutes

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It's no easy feat building and growing a tech business with no technical experience. It's a whole other achievement to then be ranked on Deloitte's Technology Fast 50, named Business News Australia's Top 100 Young Entrepreneurs, AND listed on Forbes 30 Under 30 Asia Pacific too! Amal Wakim, the Co-Founder of Equalution, did exactly that.

How did she make it happen in under 6 years and what were some of the biggest lessons she's learned in the growth and changes of her health and nutrition tech business, Equalution? Amal doesn't hold back in this episode of The Make It Happen Show in sharing the exact strategies she took to driving Equalution's growth to where it is today and seeing a 987% growth in revenue in the past 2 years alone.

This is a great ep diving deep into the skills, frameworks and mindsets any scaling founder needs to have and learn. Check it out now if you too, want to take your business to that next level.

Questions asked in this episode:

  • 1:48 - Introducing Amal Wakim
  • 2:00 - You've really popularised the term 'Flexible Dieting'. How did you make that happen?
  • 5:03 - How have you taken all of that and bottled it in a way that helps it work for them?
  • 6:57 - What were some of the big stepping stones to building the business behind the product, application and service to where it is today?
  • 9:31 - When did the transition from non-technical, non-app-based to a scalable, tech product?
  • 14:17 - You're a non-technical Founder, how did you build an app?
  • 17:42 - If you can't find a tech Founder, what are some of the other lessons you've learned from finding the right partner, working well with them and getting the results that you need?
  • 23:08 - What's the team made up of now?
  • 24:23 - What are some of the things that have changed for you in the business or how you manage and run the business?
  • 27:12 - We were talking earlier about the concept of pivoting and how central it's been for Equalution. What are your thoughts on pivoting?
  • 29:29 - Make It Happen In A Minute
Amal Wakim joins The Make It Happen Show podcast

"Setting the foundations and establishing that was quite crucial really early on. We validated what we were trying to sell, the concept. And we utilised those that were around us to assist us with validating it."

— Amal Wakim

In this episode, you will learn:

  • How to gain validation of your product or service as a startup
  • The easiest way to get referrals in business
  • The benefits and downsides of using free platforms for managing operations of a business
  • If your business idea should go straight to tech production first or not
  • The biggest challenges and lessons from being a non-technical founder in a technical business
  • The best strategy to hiring executives in a non-corporate culture
  • The differences between being a Founder and an Executive
  • And more!




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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