“Growth is uncomfortable. In order to grow you need to push against resistance.” 

Delve deep into the core principles and strategies behind business growth. Tobi will explore the essential elements necessary for sustainable and scalable growth, regardless of your industry or business size. 

Unfortunately, business growth is usually an extremely uncomfortable process, causing you to face constant, seemingly endless waves of problems.

By the end of this module, you will have unlocked the exact strategies to tackle these problems, along with a thorough understanding of what good, healthy growth looks like.

“What got you here is very unlikely to get you to where you want to be.”

By understanding the principles and tactics used by great companies, you will gain inspiration and practical knowledge to fuel your business growth and achieve extraordinary results. 

But how can you achieve growth in your business and start winning new customers within YOUR industry?  

In this module, Tobi explains how great companies grow, referring to the ANSOFF matrix, exploring the multiple options that YOU can utilise for growth.

“The purpose of marketing is to generate economically efficient and sustainable revenue.” 

Master the foundations of effective marketing in order to develop a comprehensive understanding of marketing principles, channels, and strategies.

Tobi will guide you through the essential elements of marketing, providing some insightful context on the fundamentals and core purpose behind all of your marketing activities. 

In this module, Tobi will help you learn how to communicate the right product, to the right audience, to the right channel, with the right messaging, at the right time.

“The quality of your marketing and the quality of your results depends upon the integrity of your reporting.”

In today's business landscape, organisation’s are increasingly recognising the importance of incorporating sustainability principles into their marketing efforts, not only to reduce their ecological footprint but also to gain a competitive advantage and attract socially conscious consumers.

In this module, Tobi will explore innovative marketing strategies that are not only effective but also economically efficient and sustainable. He will detail how to design your brand and how to distribute your spend in your marketing funnel.

By the end of this module, you will have a better idea of how to achieve maximum impact with minimal resources, ensuring long-term sustainability for your marketing efforts.

By gaining a deep understanding of your audience's needs, preferences, motivations, and pain points, you will be able to tailor your marketing strategies to effectively communicate your unique value proposition. 

In this module, Tobi will highlight important questions about your target audience that you need to understand, including:

• Where are they consuming content and media?
• What is important to them, and what is going to make them buy? 
• What should we avoid?

You will unlock the key to successful marketing by identifying and understanding your target audience. Learn how to tailor your marketing messages and channels to resonate with your ideal customers, enhancing engagement and driving growth.

“Brand is perception.”

A brand goes beyond just a logo or a product; it embodies a set of values, a unique personality, and a promise to deliver a consistent experience. A powerful brand can evoke emotions, build trust, and influence consumer behaviour.

The true strength of a brand lies in its ability to become ingrained in the hearts and minds of its customers, fostering a sense of belonging and inspiring loyalty that extends beyond rational considerations.

In this module, Tobi will delve into the fundamentals of brand building, including brand recall, brand attributes & associations, messaging, and visual identity. Gain insights into building connections with your audience, and standing out in a competitive marketplace.

“50% of your advertising is doing incredibly well. You’re just not sure which 50%.”

Measuring marketing impact enables businesses to identify successful tactics, optimise strategies, allocate resources efficiently, and improve overall performance.

It also helps in assessing the return on marketing investments, identifying areas for improvement, and making data-driven decisions to drive growth and maximise the effectiveness of marketing efforts.

In this module, Tobi will touch on how to interpret data, optimise your strategies, and drive continuous improvement in your marketing initiatives.

He will provide more examples from his time with ‘Sweat’, and how he was able to measure the impact of his marketing strategies in this various marketing channels.

“Think of everything you do as an experiment.” 

Embrace a culture of experimentation and innovation to propel your business forward.

In this module, Tobi will demonstrate the power of adopting a test-and-learn approach, encouraging you to embrace risk, iterate, and refine your marketing strategies based on data-driven insights. 

Discover how a mindset of experimentation can lead to breakthroughs and foster long-term success.

“Growth is not an obligation, it is a responsibility.”

Apply the knowledge gained throughout the course to develop a comprehensive marketing plan for your business. 

Tobi will provide practical guidance on executing your strategies, allocating resources, and monitoring progress. Walk away with a clear roadmap to implement your learnings, drive business growth, and achieve your goals.