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Changing the Channel : Deciding How To Market

Written by Romeo Devlin
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In today's fast-paced business landscape, it's essential to get your message across to potential customers quickly and effectively. But with so many marketing channels available, how do you decide which one is right for your business? In this article, we'll explore some key considerations when choosing a marketing channel and how to change the channel to reach your target audience.


Understand Your Target Audience

The first step in deciding how to market your business is to understand your target audience. Who are they? What are their pain points? What motivates them to buy? Once you have a clear understanding of your target audience, you can choose a marketing channel that resonates with them.


Choose the Right Channel

There are a variety of marketing channels available, including social media, email marketing, content marketing, and more. Each channel has its pros and cons, and it's essential to choose the one that aligns with your business goals and target audience.


Stay Ahead of the Curve

As technology continues to evolve, so do marketing channels. It's essential to stay up-to-date on the latest trends and innovations in marketing to stay ahead of the competition. By changing the channel to adapt to new technologies and strategies, you can reach your target audience in new and innovative ways.


Measure Your Results

Once you've chosen a marketing channel, it's important to measure your results. Tracking metrics such as engagement, conversion rates, and ROI can help you refine your approach and achieve better results.




When it comes to choosing the right marketing channel, there are several factors to consider. One of the most important is your target audience's preferred communication method. For instance, if your target audience is primarily on social media, then leveraging social media platforms such as Facebook, Twitter, or Instagram might be the best approach. If your audience is more likely to respond to email communication, then email marketing campaigns may be the best option.


Another factor to consider when choosing a marketing channel is your budget. Some marketing channels, such as television or radio advertising, can be costly, while others, such as social media, may be more affordable. It's important to consider the ROI of each marketing channel and choose the one that provides the best return on investment for your budget.


You also want to consider the nature of your business and your industry. For instance, if your business sells products that are highly visual or require demonstrations, visual marketing channels such as YouTube or Instagram might be a good fit. On the other hand, if you sell B2B software or services, email marketing or content marketing channels may be more effective.


Finally, you should consider the resources and expertise you have available in-house. Some marketing channels require specific skills or tools to execute effectively, such as SEO or PPC advertising. If you don't have the expertise in-house, outsourcing to a marketing agency or consultant may be a wise investment.



Choosing the right marketing channel is essential to the success of your business. By understanding your target audience, budget, industry, and available resources, you can choose the channel that aligns with your business goals and achieve better results. 

So, what marketing channels have you used in the past? Which ones have been most effective for your business, and why? Why continue to use a marketing channel that isn't delivering results? What's holding you back from changing the channel to reach your target audience more effectively?

Book in for a complimentary GROWTH SERVICES DISCOVERY CALL and we can help look at the right options and channels with you.

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