Featured Entrepreneurship Product

Tobi Pearce — Top lessons from $480M fitness empire entrepreneur

44 minutes

Lachlan McKnight - Legal basics all business owners need to know
Gabby Leibovich — How to build businesses worth $1 billion in exits

The best life and business lessons you need to hear

Ever wanted to dig into the mind of someone who helped pioneer the modern fitness industry, someone who's helped change the lives of millions of people for the better through business? This special episode of The Make it Happen Show features a close friend of The Entourage, Tobi Pearce, Co-Founder & CEO of Sweat, one of the largest health and fitness empires in the world.

Best known for his development of the Bikini Body Guide ebooks with Kayla Itsines, Tobi started his journey with humble beginnings, even living on the streets at one point before becoming one of the wealthiest self-made Aussies under 30. Tobi and our host and CEO, Tim, dive deep into his journey and the lessons he's learnt along the way - everything from tech development, the concept of over-education in business, the importance of content customisation, understanding consumer behaviour, and much, much more.

This is an incredibly interesting episode and is suited for anyone who wants a unique perspective on a few different topics, no matter what stage of business you're at. Buckle up and enjoy this 50th episode of The Make It Happen Show with us at The Entourage.

50. Tobi Pearce Promo Image

"One of the biggest risks you can have is being overeducated...you've got to be a bit crazy to try some of the big stuff."

— Tobi Pearce

In this episode, you will learn:

  • 3:23 - How Tobi Pearce went from the streets to building a fitness empire in Australia
  • 4:50 - Why word-of-mouth recommendation still stands as an effective validation
  • 6:07 - Why Sweat decided to develop and improve its fitness app
  • 8:36 - Costly mistakes to avoid when hiring an app developer
  • 11:10 - Tobi dives into why first tries aren't always going to be successful
  • 12:13 - Problems to watch out for in business for first-time founders
  • 13:46 - Tobi shares why being overeducated is one of the biggest risks one can take
  • 16:27 - How Sweat has been handling the business through the pandemic
  • 17:07 - Why it's critical to have flexible structure
  • 18:12 - How the pandemic has shifted Tobi's focus
  • 19:34 - How the pandemic has impacted the fitness industry
  • 23:18 - What to pay attention to in today's content space
  • 25:19 - How Sweat used data and technology to serve a varied set of audience
  • 28:55 - Why tailoring content is key
  • 31:00 - Why content works when it's specific
  • 32:46 - The importance of having avatars for targeted marketing
  • 34:25 - Make It Happen In A Minute




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


Your Entourage journey starts here. Join Australia's largest community of over 500,000 business owners and entrepreneurs, and receive instant access to the newest podcast episodes, exclusive resources, and all updates delivered straight to your inbox.