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Alyce Tran — Best e-commerce advice from million dollar entrepreneur

32 minutes

Mick Spencer — From learning difficulties to Olympic team contractor
Adam Theobald — This is how you disrupt an ENTIRE industry

Former lawyer turned $30M business owner

Alyce Tran is one-half of the hugely successful fashion accessories label, The Daily Edited. What started as a side-hustle and fashion blog is now a multi-million dollar accessories company. Alyce, who started out as a corporate lawyer, has had huge success since she started The Daily Edited: her products are available online and through stores in Australia, Singapore and the U.S., and the business has an annual turnover of over $30 million.

If you want to know what it takes to build an e-commerce empire while working full time as a lawyer, Alyce offers some fantastic words of wisdom for anyone who wants to make their business successful. Learn how she broke into one of the most competitive markets in the world, find out how she grew personally in her journey from lawyer to business owner and CEO, and hear the steps to how she runs a global company. This is not a quick success story, it's one filled with twists and turns, lots of laughs, and massive lessons. Enjoy this episode of The Make It Happen Show.

5. Alyce Tran promotional image for The Make It Happen Show

"It’s a very interesting time in business. Every vertical in the consumer goods space is becoming more niche. It’s not just beard products, it’s beard oils."

— Alyce Tran

In this episode, you will learn:

  • 1:53 - Starting a successful business in a competitive industry?
  • 9:03 - The secret to gaining traction and massive growth with customers
  • 13:19 - The logistics behind selling a new product
  • 14:56 - The Daily Edited’s team structure
  • 17:17 - Alyce’s key lessons to growing both online e-commerce and in-store retail
  • 21:09 - The untold challenges of business
  • 26:36 - How and why you must connect with your customers
  • 29:31 - Make It Happen In A Minute




Great insight for business owners and super practical takeaways!

Bruce Casanovic

Amazing guests, great insights into their journey and what has helped make their businesses successful. Great to hear how some of the guests have navigated challenge as well. Loads of good practice takeaways.

Perfect for the Monday commute


Great to listen to on the commute to work on Monday mornings. Great content, well delivered and plenty of insights from industry leaders in a variety of fields. Good to see the entourage getting out there with a podcast series

Top-shelf guests. Top-shelf conversations.


This is so awesome, so helpful, and so fresh. Right from the get-go, the team at The Entourage have brought out the big names in the Aussie entrepreneur and business space to have conversations that every business owner should listen to. I can't wait to see who they bring on next.

Amazing guests


Loved the episode with Tim Fung, Airtasker CEO! You guys are getting some awesome guests in! Thank you!

Entourage on point again!

Adz Rodger

Great content again from The Entourage! Particularly like the 1st episode and the points Tim Fung made about making sure you make time to map out the future and don't get stuck on day to day 'work', as well as the observation that you really need to be strategic about your people management and not just try to save money. Two awesome take homes I have already taken action on!

For entrepreneurs and non-trepeneurs alike


Well this was one of the best things I’ve heard in a while. I’m by no means the target demographic, having zero business or entrepreneurial experience at all. Luckily the advice given for business growth and success is remarkably applicable to personal growth and success. Loved the conversational style, by the end of the podcast I felt like I knew both Tims personally, which is a great mark of engagement. And I loved hearing about the humble beginnings of Airtasker from the founder himself. Give this a listen if you’re craving a bit of personal or professional inspiration.


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