in membership revenue
Fitness to Business
In 2013, as a successful personal trainer with a passion for fitness and training elite athletes, Pete Co-Founded Fitstop.
An Unconventional Start
In 2014 Pete attended one of our UNCONVENTION events in Brisbane and joined The Entourage shortly after.
The Franchise Begins
In 2017 as Fitstop was scaling to new heights, Pete launched the franchise model of the business with a goal of empowering business owners.
Startup to Franchise
After learning how to successfully scale the business through a franchise model, Pete now has over 11,000 members across 52 locations and is expecting to hit $30 million in annual membership revenue.