One of the key problems that startups are called to face when they are first starting out, is how to convince users that their products are worth trying.
This is where video marketing comes in, creating a compelling video that will help you boost your sales is not as tough as people might imagine. Especially with the rise of animated content, the options for generating your own videos are abundant all you need to do is know where to look.
But if you are not convinced, in this article we will present to you all the ways animation videos can help fundamentally change your business as well as provide you some insight into the creation process.
How can an animation video boost your business?
1. Boosting Engagement
The world’s way of consuming media has vastly changed over the past decade, but for startup businesses that can be a good thing. Short animated explainer videos can pop up in anyone’s feed on different social media if they are created well. They can grab the attention and pass to a potential client important information about the product you are selling.
What’s more, because interactions with the video or product are instant you will find that you can see your potential client's thoughts instantaneously instead of needing to wait.
For example, SaaS marketing videos are a great way to build brand trust, drive conversions, and provide social proof of your product's effectiveness.
2. Higher Conversion Rates
With animated video, you are playing a time game, which means that fast content that engages people quickly can lead to a higher conversion rate. This is because people become instantly familiar with your product, and start to be interested in buying it.
From the video to the buying experience there are usually only a few clicks that the customer needs to make. This leads to a much faster and higher conversion rate than when people would have to wait days to go to the store and purchase the product that they had seen an ad for.
This instantaneous purchasing power is something you should take advantage of by creating high-value short-form content that makes the user want to buy immediately.
3. More Information in Less Time
One of the primary benefits of short explainer videos is that you can pack complex but important information in easy-to-understand bursts. While a full article on your products might be tedious for a user to read and understand, most people are capable of gathering a lot more insight from visual content. So, make sure to pack as much useful information in your videos as possible.
4. Emotions Matter
While including a lot of information is important, you should not forget to emotionally connect with your clients. Clients are more likely to feel compelled to purchase an item that made them realize they are missing something or that they have deeply resonated with. With an animated video, you can take advantage of that, so long as you focus your video on creating a visual story that your clients are going to connect with deeply.
5. Versatility and Quick Updates
The rise of different social media and mediums has not only made it easier for users to find the right audience for their products, but it has also resulted in companies needing to update and generate more versatile content to continue being engaged with their audience.
While shooting videos can be time-consuming and expensive, creating animated videos can be much cheaper, faster, and more efficient. More importantly, the videos can easily be updated with new information and clips as frequently as you need.
When it comes to animated content though, creating truly engaging videos can be tough if you don’t know where to look. To help you navigate that process we have added some tips and tricks that will allow you to find the most effortless way to create compelling video content.
How to create compelling animation videos for your startup?
Creating animation videos is not something you can easily do on your own. While many online tools claim they can generate great video content for you, the reality of those videos is that they often fall flat as they fail to grab the attention of users. To avoid that the best thing you can do is collaborate with a video production company that has expertise in generating video content, such as Zelios.Agency.
The most important things to look for in the production company you will use are:
1. Clear timeframe for production
The production company you choose should have a meeting with you where they clearly explain the production structure, its timeline, and everything that will happen in every step of production. This can be the key to projects being delivered on time.
2. Budget
When it comes to animation it is all about your budget. If you find a production company that is not open about the budget necessary to bring your product to life, then chances are you will end up with a subpar product. This is because neither side will know what they should expect.
3. Direction of Content
Finally, you need to discuss with the production company you choose the type of direction you want the content to take. This is particularly important as it will help both of you be on the same page regarding whether you are producing an explainer video, a product introduction video, an ad, etc. Knowing the type of content can be the key to making it more effective.
When it comes to boosting your sales, creating high-value, informative videos can be a powerful strategy to bring in more audiences. A good production company will help you create animation videos that clients will be able to emotionally connect to driving your sales up and helping you generate a more vibrant and engaged community.
